Xperi Takes Its Independent Media Platform from the Living Room to the Car
New BMW 5 Series to Include TiVo’s Video Media Platform
SAN JOSE, Calif.–(BUSINESS WIRE)–Xperi Inc. (NYSE: XPER) today announced that BMW has selected TiVo’s video media platform to provide customers access to a growing number of video content providers, including linear and on demand streaming services. BMW’s implementation of the Powered by TiVo™ platform will include a variety of country-specific content, offering news, movies and access to media libraries. The video media platform is expected to roll out over-the-air in initial launch countries by the end of 2023 for customers of the all-new BMW 5 series and further models.
TiVo’s video media platform is a first-of-its-kind, aimed at giving original equipment manufacturers (OEMs) significantly more control over the user experience and helping consumers cut through the clutter of streaming and linear content options with simplified, universal discovery to consumers. With an award-winning content-first experience, global content provider scale and profitable partnership model, Powered by TiVo is the ultimate independent operating system. From the living room to the car, BMW’s endorsement of an independent media platform with a content-first search and discovery experience, validates the market appeal. The BMW implementation will also be part of Xperi’s independent media platform, but will be integrated in automobiles to deliver immersive in-car entertainment experiences.
“Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience,” said Jon Kirchner, CEO of Xperi. “Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.”
“In-car entertainment becomes increasingly important for our customers,” said Ingo Lasslop, vice president product management for digital products and services at BMW Group. “This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience.”
Based on decades of experience growing profitable consumer electronics and entertainment ecosystems, the BMW video platform Powered by TiVo will be designed to maximize the in-car entertainment experience.
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About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
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Allyse Sanchez, Xperi