Southwest Airlines Federal Credit Union Sees Success Since Launching Ace Jr.

SWACU leverages mobile app to improve children’s financial literacy

ANN ARBOR, Mich.–(BUSINESS WIRE)–HT Mobile Apps, (HTMA), announced today that Southwest Airlines Federal Credit Union has seen significant growth since launching Ace Jr., providing free financial education to SWACU members and their children through a mobile application.

White labeled on HTMA’s Member Jr. platform., Ace Jr. makes learning about money fun for children ages three to 12 years old. Users can learn how to set savings goals, monitor their accounts and improve their financial literacy through educational games. With games varying in difficulty for different ages, users are challenged to continue learning valuable skills as they play. The platform also features a chores section where families can assign household tasks for a reward.

Since launching Ace Jr. in July, SWACU has seen significant results. There are already more than 200 kid accounts and over 100 parent accounts on the app. Additionally, with the implementation of Ace Jr., the number of youth accounts being opened at SWACU has doubled within the first month and a half.

“We wanted a tool that would help our younger members learn the proper ways to handle money, so when they are adults, they can have a better understanding of personal finances,” said Taylor Rogers, Senior Marketing Specialist of Southwest Airlines Federal Credit Union. “With Ace Jr., we can meet our youth members where they already are with technology. They love that the interactive app shows them what they have accomplished and earned as a result. Our goal is to have 75 percent of our kid members on the app, and we are well on our way to achieving it.”

“The games, chores and financial education lessons make Ace Jr. different from many apps out there and keep kids engaged,” said Kathleen Craig, founder and CEO of HT Mobile Apps. “By creating an engaging space for children to learn about finances, with many different components we are helping set them on the path to financial wellness from an early age. We are excited by the success SWACU has experienced with Ace Jr. so far and look forward to more in the future.”

About HTMA

Michigan-based HTMA is an innovative FinTech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. HTMA offerings include Banker Jr., Member Jr., and now Plinqit, the first savings app of its kind that pays users for engaging with content through its patent-pending Build Skills™. For more information, visit

About Southwest Airlines Federal Credit Union

Southwest Airlines Federal Credit Union, founded in 1975, is headquartered in Dallas, Texas with branches in Houston, Euless, Texas and Phoenix, Arizona. SWACU is a full-service financial institution serving 56,000 members with over $567,000,000 in assets.


Samantha Hall

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