Content Insider  – CES #1

By Andy Marken – [email protected]

If you’d been nicer, you and us, we could have been friends. Because folks around here we watch out for each other. – The Watcher, Netflix 2022

Not certain exactly how/when it happened; but somewhere along the line, Gary Shapiro (CTA – Consumer Technology Association – boss) and his team changed CES into an event that focuses on being a collaborative effort to improve the world we live in–for everyone.

The focus/messages of the organization and 3K plus exhibitors this year wasn’t lost on the 100K plus people who walked the miles of halls. It made you realize that the industry was shifting to a coopative (cooperative, competitive) environment that was intent on developing partnerships/relationships to make meaningful contributions.  

Don’t get us wrong, there were still booths where you said “WTF?” You know, like a tester that would help ensure the avocado you bought was the right ripe for your guac, toilet seat that salutes you, toilet that knows more about your health than you do.

How about a self-driving stroller (start the kid early), everything for your pet or dozens – 100s? – of cute apps that do  … something/everything?

Yeah, that stuff was still everywhere but the tone was more serious/different when it came to smarter homes, family entertainment centers and our fave, advances in entertainment creation/production/delivery.

We’ll cover each area in the weeks ahead because 2023 marks a shift in consumer technology with a purpose.

Right at the outset, we got sidetracked to the West Hall which made you think that CES had been transformed into an auto/mobility show including every major EV/car manufacturer, flying machine hopefuls, smart mobility folks and even food production firms like John Deere.  

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Chariots – Cars and transportation technology increasingly take center stage at CES and 2023 was no exception with BMW highlighting its I Vision Dee color-changing concept car (l) and VW showing off its QR code car. Click the code and learn about all of the specs/features.  

Everyone who was anyone in the transportation industry seemed to be there – GM, Ford, Mercedes, BMW, VW, Audi and more. There were also vehicle hopefuls like Stellantis, Asahi Kasai, Ekonoto, Maca Flight, Verge, Moonbike, Candela, and more.

In addition, there was every kind of transportation enjoyment/safety feature you could think of like mind-blowing Dolby Atmos, Nvidia cloud gaming (not for drivers), free-floating display, EV chargers, LiDAR safety options, heated seat belts and more.

While Shapiro is the industry’s most ardent cheerleader, Steve Koenig, CTA’s VP of research, provided the global exhibitors and attendees with solid facts to plan for the year(s) ahead.

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Momentary Lull – Consumer technology remains strong even though total sales in 2023 will have a momentary dip.  The industry is working out a few supply/demand issues but is still looking strong and more fun.  

We’re a lot better than we were a few years ago and despite the prospects of a recession, he was optimistic that technological innovations can help everyone in the food chain – including the buzzwords of metaverse as a service, metaverse of things (whatever that is) – stimulate and reinforce the global economy.

Of course, he also placed a lot of emphasis on personal/home health hubs and the dramatic advances in telehealth.  

In addition to a lot of attention on the industry’s work on global sustainability, he did note that the CTA’s recent Future of Gaming Study found that nearly ¾ of the 13–64-year-old population also spent a fair amount of time playing games, so it’s obvious it’s not all work and worry.  

Koenig said US tech retail will drop 2.4 percent to $485B this year, compared to last year’s $497B following three years of steady growth. But that growth could return as the industry gets shipping costs, supply chain irregularities and firms balance semiconductor inventories/demand. 

The biggest issue he sees is that globally, businesses are struggling to find skilled workers. There are more than 10M openings in the US alone.  

Technology, he emphasized, underpins the entire global economy.  

Interestingly, he said entertaining people will be a real catalyst for growth which we’ll be exploring in upcoming Content Insiders.

The big issue we’ve had in the past with all of the “world-changing” smart home technology, products and toys is that they’ve been stand-alone stuff. That’s great as long as you stick with their ideas and in their walled gardens.

Siri stuff has been good.  Alexi things have been okay.  Ring products were cool.  But no one bothered to discuss how their stuff might work with the other guys/gals stuff or the things we’ve already got and are fairly happy with.

In other words, it’s been a bitch; but thanks to the efforts of the CTA’s smart home division and the joint efforts of hardware/software folks, people may be able to upgrade parts of the home system without having to worry that they don’t talk to/work with the other neat stuff you have in the house.

Matter is the combined effort of Amazon, Google, Apple, Samsung and others that includes open API (application program interface) and open AI design that helps ensure that new thermostats, doorbells/cameras, lighting and sound systems do what you want … make things a little better for you at home.

You may need a new Matter hub; but over the long haul, it will work with iOS, Thread, Z-wave, Zigbee, Google, Android, Bixby and other “great conveniences” you have around the house. 

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Home Hub Standards – Smart home product manufacturers have finally realized that people aren’t going to buy 100 percent of their products from one single company and that for increased sales for everyone, universal connectivity standards are needed.  Apple (l) and Samsung are just two of the firms determined to help consumers simplify the connection issues.

Solutions were shown at CES and they’ll be available from most of the partner companies this spring. So, by this time next year, you won’t have to think about whether or not the new tech/device will work with your mobile OS or connectivity protocol … it will just do it! 

It probably won’t solve everything; but over the long haul, it could make your house your home.

We’ve always been excited to see what new, sexy stuff industry players were unveiling at CES, but we started out being a little more practical this year.

You probably didn’t notice, but we had a helluva winter this year – everywhere – with devastating snowstorms, atmospheric rivers, ridiculous winds that took out power to millions of homes and made life “uncomfortable” for folks everywhere.

Admit it.  The world’s aging power grids weren’t designed for today’s and tomorrow’s energy demands or the effects/impact of climate change.

There’s no sign that there is an easy solution in the foreseeable future!

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Smart Plus – All of the smart home technology is great, but the winter wind/rain/snowstorms were a harsh wake-up call that in order to work, they needed electricity.  

A couple of friends have been way ahead of us in planning ahead.

One lives in the high desert and did a total solar panel, battery, generator upgrade this past year … just in case.. Another lives on one of the major Bay Area hills with a fantastic view of the city, bridges and the Bay but the area is prone to wind/rain power outages so he installed a generator to keep things humming and talking.

He said the best way to ensure the power grid stays up is to install a generator.

Maybe it scares the power company but hey, if it works, we’re all in.

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Backup – Wild fluctuations in the environment played havoc with the power grid and served as a reminder that backup power solutions are important no matter where you live.  Ecoflow (l) and Geneverse featured solar-powered generators and battery systems that received a lot of attention at this year’s CES.

It’s never been a concern for us because hey, we live in the heart of Silicon Valley and life should be comfortable … until it’s not.

So, before we start adding new smart devices to make our lives more comfortable, we’ll be investing in some home power insurance.

Then, when we plug it in, turn it on and nothing happens, we’ll be prepared.

Okay, that’s enough serious stuff because there were just so many exciting home things at the show to make your mind go wild and it’s time to upgrade some of the major appliances that you’ve stared at for way too long over the past few years.

While Samsung was intent on bringing calm to our connected world, their kitchen offerings seemed to deliver a lot more excitement to the kitchen.

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Kitchen Magic – Samsung showed that the kitchen can be even smarter with its new Bespoke refrigerator and oven that actually makes recommendations on optimal cooking based on what you have in the oven.  

The company unveiled several new Bespoke refrigerators that highlighted their advances in hardware, software and energy management.

The new 4-door French door designs featured side-by-side and top-freezer styles as well as a 32-inch smart display that gives you a place to keep notes, hunt up recipes and what the heck, even keep track of what’s going on in your fave TV shows.

Their new smart wall ovens will give you plenty of free time while preparing dinner with an AI Pro cooking feature.  The internal camera recognizes 80 foods/ingredients, recommends the best cooking settings and can even send you a live video feed of your food cooking or burning.  

Showing that Life’s Good, LG showed CES attendees that you can now add a little excitement to your kitchen with their new MoodUP refrigerators.  

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Kitchen Changes – LG showed that Life’s Good with their new MoodUp color-changing refrigerator that allows users to change colors with the seasons, your mood or color/music shifts when you have guests over.  

If your cooking is only so-so, LG’s MoodUP can make the meal with friends and family more interesting with 22 color-changing options via LEDs in the door panels to change with the seasons or mood of the evening.

The refrigerator is more than just a pretty face though because you can have smart notifications such as leaving the door open or lighting up when you approach.  It even includes a built-in Bluetooth speaker to connect with your device to stream music or what the heck have a personalized light/sound event.  

While we have Kohler faucets in our kitchen, they really went all out to make the bathroom a sanctuary this year with their Eir smart toilet that includes a heated seat and smart automatic flushing if you need those added features.

For folks who like the relaxation of a tub their new Stillness Infinity Experience gives a great way to unwind with a constant 104-degree water, special lighting, fog and essential oils flow.

For us, a quick refreshing in/out shower is good enough.

We always thought our Apple Watch did a great job of tracking all of our health vitals, even though the new Ultra is tempting because it has all of the features we need, like for when we’re scuba diving.

But CES always seems to have some added surprises.

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Wellness Check – Digital health and wellness, technology has gained a lot of traction in recent years and Withings unveiled its new U-Scan at CES. Billed as a miniature personal health lab, you can use it in your home toilet to monitor biomarkers in your own bathroom.  

As long as we’re talking about the bathroom and health, we were intrigued by Withings’ U-Scan, which is billed as an in-home biomarker analysis platform, sort of a health lab in your toilet.  There are a couple of different hockey puck-like modules that can help women track/select information in addition to monitoring hydration/nutrition.  

It sounds “interesting” but won’t be available until it receives FDA approval, which we all know takes time when the government gets involved.

As for the rest of your house, if you’re looking for a friendly, helpful “companion,” there were a lot of new robots introduced at the show that clean your rooms and take care of your lawn.

For folks who have pools but don’t want to clean them or hire a pool stud, Aiper introduced their new Seagull pool cleaning robot that programs itself to your pool, scrubs the walls and does everything that needs to be done except empty its collection bag and charge it.

We know, the robots leave you with all the dirty work!

Speaking of water, you never really know if some of your water usage also includes a leak … until it’s too late.

Sure, it’s easy to adjust the thermostat to the best temperature and see that your smart lighting is working properly but the water is hidden in the array of pipes that run through your house or apartment.

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Water Monitor – Alarm.com introduced a new easy-to-install home plumbing monitor solution that helps consumers ensure they don’t have water leakage issues which can not only be wasteful but also costly if they persist and cause home damage.  

Kohler addressed the problem with their H2Wise solution and the security folks at Alarm.com unveiled their Water Dragon.

Both solutions are said to be easy for even a semi-handyperson to install and monitor water flow to help avoid costly repairs, property damage and excessive water bills.   

The great thing about this year’s CES is that the industry is finally working together to deliver home solutions that not only make things safer and more fun for folks at home but there’s also greater attention on developing/delivering products and services that are easy to install and use.

And the vast majority of consumer solution firms are paying attention to minimize waste, make life a little less stressful and reduce the impact on our environment.  

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But just remember what The Watcher told the new homeowner, “I have never seen someone spend so much money to make a house look so awful.”

Now that our work here is done, we’ll distill all the great, eyepopping screen news folks served up at CES for next week.

Andy Marken[email protected] – is an author of more than 700 articles on management, marketing, communications, industry trends in media & entertainment, consumer electronics, software, and applications. An internationally recognized marketing/communications consultant with a broad range of technical and industry expertise especially in storage, storage management and film/video production fields; he has an extended range of relationships with business, industry trade press, online media, and industry analysts/consultants.

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