Sestra Systems Hires New Vice President of Sales from Cvent to Accelerate Growth

John Hannula brings hospitality and business development expertise to the organization

STERLING, Va.–(BUSINESS WIRE)–Sestra, the smart beverage dispensing company, today announced John Hannula as the vice president of sales. Prior to joining Sestra, Mr. Hannula was the vice president of sales for Cvent. Preceding Cvent’s acquisition of Social Table, he was their chief revenue officer in charge of sales, customer success and customer service. In that role, Mr. Hannula effectively led Social Table teams selling operational and marketing software tools to event venues such as hotels, restaurants, convention centers, and stadiums.

John is an excellent addition to our team. He brings a winning track record of success in scaling sales organizations and building deep and lasting customer relationships,” said Kim AuBuchon, Sestra’s COO and co-founder. “As Sestra continues to build on our success, John’s leadership will be crucial in accelerating our growth and expanding our customer base.”

Bringing over 25 years’ experience to the organization, Mr. Hannula is proficient in building and scaling sales teams, running mid-market and enterprise sales functions and hitting revenue goals. He has worked across multiple industries including hospitality, home security, home automation and telecommunications. Mr. Hannula’s responsibilities at Sestra will encompass sales team leadership, accelerating revenue, growth in new channels and contributing to the company’s business strategy.

I am thrilled to join the Sestra team. Sestra’s TapWise is the next generation platform for beverage dispensing and control, and I’m excited to bring this technology to more customers,” stated John Hannula, vice president of sales at Sestra.

About Sestra

Based in Sterling, Va., Sestra’s mission is to bring the internet of things to beverage dispensing, making our customers smarter and enriching the experience for their guests. We believe in possibility, so we turn the spotlight on innovations – in product and process, in service and insights – that compel clients to imagine what their beverage programs could be. Sestra’s IoT-connected solutions enable customers to maximize profit from their beverage programs by providing state-of-the-art features optimized to prevent loss, improve service speed and quality, ease operations, and reduce carbon footprint, while providing global business management, control, and analytics tools. For more information, visit:


Megan Pirato

Email: [email protected]
Phone: 760-390-6432

error: Content is protected !!