PayByCar Partners with P97 Networks to Enable Toll-Tag Based In-Vehicle Payments at Alltown Retail Fuel Sites

PayByCar to utilize P97 platform enabling mobile commerce for 35
million E-ZPass® customers

Networks Inc
., the leader in cloud-based mobile commerce, in-vehicle
payments, and digital marketing solutions, today announced a reseller
partnership with PayByCar™ to enable mobile payments utilizing the
E-ZPass transponder found in over 35 million cars today. PayByCar is
certified to run on the P97 platform and is currently in a pilot
deployment at Alltown sites within the Global Partners LP (NYSE: GLP)
network. Alltown is Global’s home-grown convenience store brand,
offering convenience alongside community at more than 70 locations
across the Northeast.

“We were looking for innovative solutions that take convenience to the
next level,” Jeff Lamoreaux, CIO at Global Partners says. “We chose to
engage with PayByCar because of their reach within our markets as well
as their integration and certification on the P97 platform. It’s all
about creating a simplified experience that makes our customers’ lives
easier and their payments more secure.”

PayByCar leverages the large install base of E-ZPass transponders users
across 17 U.S. states to enable contactless commerce. When a driver
pulls into a forecourt, the transponder and vehicle ID are detected by
RFID sensors installed at site entrances. The driver receives a mobile
notification to confirm the desired gas pump. P97 manages all payment
and loyalty transactions via its mobile commerce platform. By simply
linking an E-ZPass transponder to a separate non-toll account on,
the driver gains a convenient fuel purchase experience similar to the
one of driving through an electronic toll lane.

“We partnered with P97 because they are the market leader in mobile
payment and loyalty aggregation for the retail and fuels marketing
industry,” says Anand Raman, President and COO of PayByCar. “Today’s
consumers want convenience in every aspect of their lives. Together, P97
and PayByCar are creating frictionless commerce experiences that
increase consumer engagement and loyalty with fuel retail sites.”

The P97 platform is a cloud-based mobile commerce and digital marketing
solution that connects retail fuel, convenience, quick-serve
restaurants, and other merchants to their consumers by enabling
payments, omni-channel marketing, and digital offers on iOT devices and
connected cars. P97 eases the purchasing process allowing merchants to
increase sales, build greater brand loyalty, and lower operating costs.

“P97 is an open commerce platform that’s integrated with payment
processors, loyalty providers, and point of sale systems, which enables
us to scale quickly and easily with new partners,” Don Frieden, founder
and CEO of P97 says. “Our partnership with PayByCar is an example of how
our technology can be utilized to create unique commerce experiences
along the driver journey.”

About PayByCar

PayByCar makes it easier and safer to pay drive-up retailers, and it
gives retailers new ways to reach each customer personally. Using toll
transponders that drivers already trust and use every day, and any
e-wallet the customer prefers, PayByCar eliminates payment hassles and
boosts retailer sales – without requiring an app! Our unprecedented
agreement with E-ZPass®, trusted in over 35 million US
vehicles, gives consumers confidence to “PayByCar.” For more
information, visit

About P97

 provides secure, cloud-based mobile commerce, in-vehicle
payments, and digital marketing solutions for the convenience retail,
fuel, and vehicle manufacturing industries under the brand name
PetroZone®. P97’s mCommerce solutions enhance the ability to attract and
retain customers by securely connecting millions of individual mobile
phones and connected cars with merchants using identity,
geolocation-based software that creates a unique mobile consumer
experience. For more information, follow us on Twitter @p97networks or

About Global Partners

Global Partners delivers the energy, goods and services that make life
better. With an extensive network of terminals, gas stations and
convenience stores, Global helps people heat their homes, operate their
businesses and get where they’re going conveniently and quickly.
Centered in the Northeast, the company is a third-generation,
family-founded business with operations throughout the U.S. Global is
committed to strategic growth and to supporting communities where it


Abbey Griffon
P97 Networks, Inc.

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