Insights on Video Game Market within the Interactive Home Entertainment Sector | Growing Popularity of AR Games to Emerge as a Key Driver | Technavio

LONDON–(BUSINESS WIRE)–#GlobalMobileGamingMarket–The global video game market is expected to grow by USD 44.64 billion during 2020-2024, according to the latest market research report by Technavio. The report provides a detailed analysis on the impact and new opportunities created by the COVID-19 pandemic. The report also helps clients keep up with new product launches in direct & indirect COVID-19 related markets.

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AR games are increasingly becoming popular among users. These games integrate visual and audio content with the physical environment to provide an enhanced experience for users. For example, Pokémon GO provides a battlefield in real surroundings and superimposes virtual animate objects with the environment of the players. The growing popularity of such games is encouraging major market players such as Microsoft, Google LLC (Google), Apple Inc. (Apple), Sony Corp. (Sony), and Nintendo to make significant investments in AR technologies. Besides, several mobile device manufacturers are introducing smartphones backed with AR technology. All these factors will influence the growth of the global video game market during the forecast period.

Video Game Market: COVID-19 Impact Analysis on Related Markets

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Video Game Market: COVID-19 Impact Analysis on Parent Market

The global interactive home entertainment market is the parent market of the video game market. Within its scope, the interactive home entertainment market covers companies engaged in producing interactive gaming products, including mobile gaming applications. It also includes educational software. Our report on the video game market offers a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as analysis on several large and small vendors active in the market including Activision Blizzard Inc., Alphabet Inc., Apple Inc., Nintendo, Tencent, Electronic Arts Inc., Gameloft, Konami, Microsoft, and NCSOFT Corp.

Technavio’s research report on the video game market identifies the key drivers, trends, challenges, and the market scenario over the forecast period. The report also analyzes the impact of these factors on the overall interactive home entertainment market.

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Video Game Market: Segmentation Analysis

The global video game market has been analyzed across various segments to identify market dynamics, developments, and key growth areas during the forecast period. The report also offers insights on high growth regions and opportunities for vendors operating in each sub-segment of the video game market. The market is segmented as follows:


  • Computing devices
  • Consoles
  • Mobile devices


  • North America (NA)
  • South America (SA)
  • Europe
  • Middle East & Africa (MEA)
  • Asia Pacific (APAC)

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Vendor Landscape

Technavio’s industry coverage utilizes various sources and tools to gather information about multiple stakeholders and their offerings toward the video game market. Sources such as company websites, annual reports, whitepapers, subscription & in-house databases, industry journals, publications, and magazines are used in addition to other relevant sources. The vendor landscape provides a framework to estimate the interactive home entertainment market, while also categorizing the vendors into pure-play, category-focused, or diversified based on their offerings. All market reports provide the key and contributing players across the value chain based on in-house influence index, developed using multiple industry and market parameters.

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