Fisher & Paykel North America Strengthens Leadership Team with Four New Executive Hires

COSTA MESA, Calif.–(BUSINESS WIRE)–Fisher & Paykel is pleased to announce four new leadership appointments to its North American executive team including Fraser Allan as Chief Financial Officer, Jeff Gunderson as Senior Vice President of U.S. Retail Sales, Jason Dillon as Vice President of U.S. Builder Sales, and Pierre Martin as Vice President of Marketing. This strategic investment in top talent positions Fisher & Paykel for continued growth within the premium appliance market. The New Zealand-founded brand welcomes these leaders and looks forward to each of their contributions to expanding Fisher & Paykel’s North American presence, awareness of the product portfolio and the design-centric ethos of the brand.

“We are thrilled to welcome Jeff, Jason, Fraser and Pierre to our team,” said Kevin Dexter, Fisher & Paykel’s President of North America. “Each brings a wealth of valuable experience that will have an immediate impact on Fisher & Paykel’s robust North American team. With the addition of these proven leaders in their respective fields, we look forward to building new client relationships, continuing to strengthen the customer experience and exceeding the strategic goals we have set for the region.”

Fraser Allan, Chief Financial Officer

Fraser Allan joined Fisher & Paykel in April 2017 and most recently has been serving as the Chief Financial Officer in New Zealand. Allan brings leadership experience along with a proven track record in forecasting, analysis, and financial planning and strategy to the North American marketing as the brand’s CFO. He is exemplary of Fisher & Paykel’s commitment to cultivating and rewarding internal talent. Prior to Fisher & Paykel, Allan held several finance roles at companies such as KPMG and Spark New Zealand Limited.

Jeff Gunderson, Senior Vice President of U.S. Sales, Retail

With more than two decades spent in the consumer electronics space, Jeff Gunderson comes to Fisher & Paykel as a seasoned operational sales leader. Following successful leadership roles with Dyson and Sony Electronics, Gunderson’s new position at Fisher & Paykel is to oversee all National and Regional retail sales in addition to supporting initiatives related to the brand’s in-store experience. He will assure the delivery of a world-class end-to-end customer experience and ensure that all touchpoints of the retail channels are aligned.

Jason Dillon, Vice President of U.S. Sales, Builder

Jason Dillon is a business leader that brings a blend of deep expertise across business-to-business sales and retail field leadership. As Vice President of Builder Sales at Fisher & Paykel, Dillon is responsible for strategic planning and execution in the Builder channel with the goal of increasing market share while delivering profitable growth. He and his team will work to identify and cultivate new business opportunities as well as ensure the brand has the infrastructure to support a world-class end-to-end customer experience for trade partners. Prior to joining Fisher & Paykel, Dillon held a variety of leadership roles including Vice President Sales, Marketing & Merchandising at Monark Premium Appliance Company and Vice President of Stores at Cabinets to Go.

Pierre Martin, Vice President of Marketing

Pierre Martin is an innovative marketing leader with over 20 years of experience and has worked in roles of significant scope for iconic brands such as Oakley and Speedo. As Vice President of Marketing for Fisher & Paykel, Martin is responsible for execution of the brand’s marketing initiatives in North America, leading Fisher & Paykel’s Experience Center strategy as well as growing the channel marketing teams focused on cultivating relationships within the architect/designer/builder community.

About Fisher & Paykel Appliances

Fisher & Paykel, New Zealand’s award-winning appliance brand, has been selling products to change the way people live since 1934. Over time the company has grown into a global organization, now operating in 30 countries with over 4,000 employees and manufacturing in Italy, Thailand and Mexico.

Fisher & Paykel’s design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs. The company is committed to ongoing research and development with a culture of open innovation, which allows people to work collaboratively to find insights and ideas that connect with customers and respect the planet.

Fisher & Paykel believes everybody deserves good design, because good design is all about making life better. It has built its success on understanding its consumers and designing innovative products such as the award-winning DishDrawer™ Dishwasher – the world’s first dishwasher in a drawer and the class-leading CoolDrawer™ multi-temperature drawer.

A part of the wider Haier Group since 2012, Fisher & Paykel has strengthened its presence as a premium home appliance brand. Fisher & Paykel’s New Zealand Design Centre, based at two locations in Auckland and Dunedin, has been recognized as one of the wider Haier Group’s five global research and development centers of excellence.

Fisher & Paykel Appliances Inc.

695 Town Centre Drive, Suite #180, Costa Mesa, CA 92626-1902

United States of America

T 949.790.8900 F 949.790.8911



Dara Reiter

Fisher & Paykel, Marketing and Communications Director

+1 800-433- 8466 | EXT 3327

PR and media contact:

Angela Hoggan / Avery Schroeder

Novità Communications /

+1 404-989-5374 / +1 770-356-0323

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