Element Electronics Hires New Senior Vice President of Sales

Former Dell Technologies Senior Vice President moves to television and appliance category

MINNEAPOLIS–(BUSINESS WIRE)–#bringithomeElement Electronics, producer of high-tech, affordably priced consumer electronics and appliances, welcomes Randy Wick as its new Senior Vice President of Sales.

Randy Wick comes to Element with over 25 years in the consumer electronics industry. Before joining Element, he was the senior vice president of global retail & Dell Outlet at Dell Technologies, Inc. He also held positions as vice president of global strategy and planning for consumer and small business, and North America senior vice president & GM NA consumer and small business for Dell Technologies. Wick joined Dell Technologies in 2015 and was responsible for leading the expansion of the consumer and small business channels into the UK, Japan, Australia, New Zealand, Germany, France and Sweden, and led the gaming and small business acceleration strategic initiatives along with the North America consumer and small business organization.

Prior to joining Dell, Wick spent over 20 years in executive Leadership positions in merchandising, strategy, operations and sales across key retailers in North America, including Best Buy, Circuit City and Office Depot/Max.

“I’m delighted to join Element Electronics at such an exciting time for the business,” said Wick. “It is an excellent organization with a proven track record of developing innovative products and solutions and delivering strong results. I’m looking forward to working with an exceptional group of leaders to continue to transform the business.”

Wick will be instrumental in expanding Element’s market reach and building collaborative partnerships with customers as Element continues to deliver on its mission to make high-quality consumer electronics and appliances accessible to everyone.

“We are thrilled to have Randy join the Element team,” said Vlad Kazhdan, Element’s Co-President. “He brings extensive experience and background in the consumer electronics industry, a deep understanding of the customer and a proven track record of leadership.”

For more information on Element Electronics, please contact Ashley McCloud at [email protected].

Element Electronics, founded in 2007, started with a simple belief that every home should have access to televisions with the latest technology. In 2014, Element became the only major television company to assemble products in the U.S. Element’s Winnsboro, South Carolina, factory assembles millions of TVs each year. Today, Element produces more than just TVs. By expanding its portfolio to consumer electronics, home appliances and more, Element continues to offer high-technology products, at the most accessible prices all while providing first-class, comprehensive customer service. For more information, visit ElementElectronics.com.


Ashley McCloud

[email protected]

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