EA And BioWare Partner With Acclaimed Sci-Fi Hollywood Director Neill Blomkamp to Create Conviction

Based on the Highly Anticipated Game, Anthem, This Live Action Short
Will Debut on February 14

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today, Electronic Arts Inc. (NASDAQ: EA) and Neill Blomkamp, the Academy
Award-nominated director of District 9, Elysium, and Chappie,
have announced that they have collaborated on Conviction, an
original live-action short-film based on BioWare’s Anthem™. In Conviction,
Blomkamp brings the vast world of Anthem to life with his own story
set decades before the beginning of the game. This live-action short
invites viewers to experience Blomkamp’s unique style of creating
photorealistic visual effects and bringing them seamlessly into the real
world, this time with EA’s highly-anticipated new game.

A teaser
of Blomkamp’s Conviction is now live, with the full short going
live February 14 on the Oats
Studios YouTube channel. In the short, people will see the player
city of Fort Tarsis in the game come to life, and the freelancers that
live within it. These freelancers who use Javelin exosuits, have been
re-created by Neill’s team to show them in live action as they fight off
the main villain and head of the evil Dominion faction, the Monitor.

“I was really blown away by this incredible world BioWare created the
very first time I saw Anthem,” said Neill Blomkamp. “Conviction
sets the stage with a narrative that touches on Anthem’s
beautiful and immersive world, which is ripe for exploration by these
powerful Javelins. A world where danger is lurking on every ledge and in
each valley.”

In Anthem, players can play with up to three friends to explore
and battle in a dangerous, mysterious world with great characters and a
unique BioWare story. As freelancers, players don Javelin exosuits,
making them powerful heroes with strong weapons and incredible special
abilities to help them survive in an ever-changing, unfinished world.
Players will be able to customize and personalize their Javelins with
unique paint jobs and gear so they’ll have the right tools to confront
almost any situation, and look good doing it. As players work together
to find vast ruins, defeat deadly enemies and claim otherworldly
artifacts, they’ll be unlocking their own individual story fighting
against The Dominion, a ferocious militaristic society.

Players can unleash their power in Anthem worldwide on February
22 for Origin for PC, Xbox One and PlayStation 4. Origin Access Premier
members can be the first to play the full game with unlimited access on
PC starting February 15, and EA Access and Origin Access Basic members
can enjoy up to 10 hours of play time as part of the Play First Trial.*

Fans who wish to learn more about Anthem can visit the official website,
as well as get the latest news and updates on Twitter
and Facebook.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.

In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.

EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL,
NBA, UFC, NHL, and FIFA are the property of their respective owners and
used with permission.

*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE
ea.com/ea-access/terms AND origin.com/store/origin-access/terms FOR
DETAILS.

Contacts

Jino Talens
Sr PR Manager
[email protected]
650-628-9111

Brad Hilderbrand
PR Manager
[email protected]
407-386-4246