Buy It Installed® Appoints Hassan Archer to Chief Operating Officer

Expertise in Building Operational Excellency to Drive Revenue Will Accelerate Company’s Growth

IRVINE, Calif.–(BUSINESS WIRE)–#COO–Buy It Installed today announced it has appointed Hassan Archer to Chief Operating Officer, effective immediately. Hassan will report directly to Todd Banhidy, Founder and President of Buy It Installed, and will lead overall company operations, and ensure automated systems and processes continue to fully utilize advancements in artificial empathy to facilitate one click simplicity across the Buy It Installed® Installed-Sales EcoSystem and improving the client, craftsman, and consumer experience.

“Buy It Installed has experienced rapid growth by offering retailers and e-tailers the unique ability to offer seamless installation of its products at the point of purchase,” commented Banhidy. “Hassan joins our team at an inflection point where his experience in leadership roles at leading Fortune 100 companies and startups will be instrumental to our success.”

Archer has built and delivered innovative software products that are enjoyed by millions of people around the world. He has worked with both Fortune 100 companies and startups to develop go-to-market strategies, organizational structures and technology roadmaps. Hassan has worked with organizations including Microsoft, Ford, Disney, Hulu, PIMCO, Viacom, State Farm, National Geographic, DMGT, Belkin, Nissan, Fiat, and Cummins. Prior to joining Buy It Installed, Archer held management positions at Originate, SG Entertainment, Airbiquity, and Microsoft.

“I am passionate about helping companies make data-driven decisions about their product features and delivery plans, while leading teams with a high EQ approach,” said Archer. “Buy It Installed’s emphasis on artificial empathy to anticipate and address people’s needs and to offer affirmational experiences during every stage of the installation process is a value proposition that retailers and consumers need. I look forward to working with the team to deliver these values to the market.”

Archer has a B.S. in Computer Science from University of Texas at Austin and a Master’s in Psychology from Vanguard University. He lives in Newport Beach with his wife and three children, and is an active community volunteer.

About Buy It Installed

Buy It Installed® is a simple, one-click ecommerce button that enables online consumers to purchase products with installation included. The company works with ecommerce, brick-and-mortar retailers, manufacturers and distributors to create a do-it-for-me (DIFM) consumer experience for consumer electronics, smart home devices, computer hardware, plumbing, lighting and more. Buy It Installed’s nationwide network of brand-certified Craftsmen Republic® partners consists of thousands of craftsmen ready to help consumers get the most enjoyment out of their purchase. More information is available at


Gina Ray, APR

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