Crop Intelligence Leader Honored for Defining the Future of Digital Agriculture
SAN FRANCISCO–(BUSINESS WIRE)–#FCTechAwards—Arable, an industry trailblazer whose transformational crop intelligence technology is advancing agriculture around the world, announced today that it won Fast Company magazine’s Next Big Things in Tech Award in the agriculture category. This award honors real-world technology breakthroughs that promise to shape the future in the next five years. The agriculture industry is significant to both the health of the environment and the growing population worldwide. By 2050, the world needs to produce 50% more food while using fewer natural resources, leaving a smaller environmental footprint, and facing challenges related to a changing climate.
“We’re honored to receive this recognition from Fast Company, as the need for new technologies that can improve the productivity, sustainability and profitability of farming has never been greater,” said Jim Ethington, CEO of Arable. “We believe in order to accelerate the next generation of agriculture, our industry needs reliable technology and tools to make the best decisions, and are proud to help make that easy for our customers through our industry leading crop intelligence solution. With Arable, it is possible to increase crop quality and yields, improve economic outcomes for the farmer, and optimize the use of natural resources in one system.”
Arable’s crop intelligence solution combines weather, plant, soil and irrigation data, collected by the Arable Mark, a portable IoT in-field sensing and communication device, with advanced modeling and machine learning to provide real-time, actionable insights. This innovation eliminates the complexity of collecting and synthesizing data from multiple sources and provides users with easy access to critical decision-making information, such as water stress, pest and disease risk, and nutrient response indicators. Forward-thinking agribusinesses, farming operations, and food and beverage companies use Arable to optimize water use, crop protection, fertilization, field work, research trials, food supply chains and sustainability initiatives. Arable will announce its next major product innovation in December 2022.
“As a longtime customer, Treasury Wine Estates is thrilled to see Arable’s innovations recognized by Fast Company,” said Will Drayton, director of technical viticulture, sustainability and research at Treasury Americas, a division of Treasury Wine Estates. “Their crop intelligence technology is essential to our operation and further enables us to produce high-quality wine sustainably, which is integral to our vision of cultivating a brighter future. We are excited for Arable and what their success means for global agriculture.”
Today, Arable serves customers in more than 30 countries and is trusted by some of the most innovative food and agriculture leaders in the world, including Bayer, Absolute Foods, The Nature Conservancy, the University of Nebraska, Embrapa and The World Food Programme.
“Technology breakthroughs and cutting-edge advancements promise to be the solution to some of the world’s most pressing issues. Fast Company is excited to highlight some of the organizations, of all sizes and industry backgrounds, whose technology advancements today will lead to a better tomorrow,” said Brendan Vaughan, editor-in-chief of Fast Company.
Using Arable, customers have reduced water use by as much as 30%, reduced use of harmful pesticides by up to 15%, and improved climate-resilient seed development. To learn more about Arable visit www.arable.com.
Arable, the leader in crop intelligence, advances digital agriculture globally. Forward-thinking agribusinesses, farming operations, and food and beverage companies use Arable to be more productive, sustainable and profitable. Arable’s intuitive IoT-based solution combines reliable in-field weather, forecast, plant, soil and irrigation data with advanced modeling and machine learning to deliver real-time, actionable insights into the entire crop system. Arable helps customers in more than 30 countries optimize water use, crop protection, fertilization, field work, research trials, food supply chains and sustainability initiatives.