Global Activations Pay Homage to the Fan-Favorite Character With Exciting New Product Offerings, Immersive Pop-Up Experiences, One-of-a-Kind Fan Events and More
GLENDALE, Calif.–(BUSINESS WIRE)–Today, Marvel announced its Spider-Man“Beyond Amazing” global marketing and consumer products campaign in celebration of the iconic Super Hero’s comic book debut 60 years ago. Over the past six decades, Spider-Man has appeared in countless comics, films, animation, video games, toys, and much more. His image is synonymous with the modern Super Hero and generations of fans have fallen in love with his unique look, aspirational heroism and universal message that with great power comes great responsibility.
Beginning now through December 2022, fans can celebrate Spider-Man’s 60th anniversary with all-new Spider-Man 60th “Beyond Amazing” product offerings, such as apparel, toys, collectibles, and home goods. Fans will also find new and exciting pop-up experiences, special variant comic book covers, global retail activations, fan events, a new design for the Spider-Man collection on Disney+, an immersive exhibition at the Comic-Con Museum in San Diego, and more. In addition to the 60th anniversary offerings, consumers can shop existing fan-favorite Spider-Man merchandise throughout the year, such as apparel, collectibles, accessories, and video games.
“Very few characters have touched the lives of fans around the world the way that Spider-Man has over the past 60 years,” says Paul Gitter, SVP, Marvel Consumer Products. “We’re thrilled to be collaborating with best-in-class brands on unique Spider-Man offerings that continue to expand Marvel’s leadership in the lifestyle space.”
Marvel | Kith – Spider-Man 60th Anniversary Collection
To kick-off the celebration, Marvel has collaborated with global lifestyle brand, Kith, on a new collection that pays homage to the six decades of the Marvel Super Hero, interpreted through the Kith lens. The collection will be available beginning July 15, and features an assortment of specially designed apparel inspired by the iconic wall-crawler, including intarsia knit sweaters, 400 GSM cotton fleece hoodies, and a range of vintage washed long sleeve and short sleeve tees. As a part of the launch, fans can experience and shop the collection at the Kith for Marvel Spider-Man Pop-Up on July 15 – July 17 in the character’s hometown of Queens, NY. The collection will also be available at Kith’s Aspen, Hawaii, Los Angeles, Miami, Paris and Tokyo locations, as well as in shop-in-shops at Selfridges, Bergdorf Goodman and Hirshleifers.
In addition to Kith, new “Beyond Amazing” products will launch throughout the remainder of 2022 from licensees including Hasbro, Funko, the LEGO Group, Jazwares, PEZ Candy, Mad Engine, C-Life, Jay Franco, Bioworld, Citizen, and Adidas to name a few. Showing the reach of this beloved and aspirational character, collections will be broadly available at top retailers nationwide and around the globe.
Spider-Man “Beyond Amazing” Variant Comic Book Covers
Some of the comic book industry’s greatest artists have banded together on one incredible variant cover program to honor Spider-Man’s 60th anniversary. Beginning this August, “Beyond Amazing” variant covers will adorn the covers of Marvel’s hottest ongoing comic book titles with gorgeous artwork celebrating all aspects of Spider-Man’s beloved mythos. From key moments in Spider-Man’s publishing history to Spider-Man’s forays into other media, these 20 show-stopping covers showcase a wide range of Spidey inspiration and prove why the hero’s impact on pop culture is simply unmatched.
Marvel’s Spider-Man: Beyond Amazing – The Exhibition
To celebrate the 60th anniversary of Marvel’s legendary Spider-Man, the Comic-Con Museum in San Diego is home to “Marvel’s Spider-Man: Beyond Amazing – The Exhibition,” now open to the public. This premier exhibition welcomes visitors of all ages to explore the Web-Slinger’s storied history, through original comic art, movie props, costumes, and more priceless original artifacts.
Marvel’s Spider-Man – the Critically-Acclaimed Action-Adventure Games Come to PC
Developed by Insomniac Games in collaboration with Sony Interactive Entertainment and Marvel Games, this beloved series has delighted PlayStation fans across the world – selling through more than 33 million copies globally, as of May 15, 2022. Later this year, in collaboration with Nixxes Software, Marvel’s Spider-Man Remastered and Marvel’s Spider-Man: Miles Morales will launch on PC for the first time. Marvel’s Spider-Man Remastered will launch on PC on August 12, 2022 while Marvel’s Spider-Man: Miles Morales will launch on PC in Fall 2022.
About Disney Consumer Products, Games and Publishing
Consumer Products, Games and Publishing (CPGP) is the division of Disney Parks, Experiences and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
About Marvel Entertainment:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit https://www.marvel.com. © 2022 MARVEL
Director, Franchise and Licensing Communications