Strategy Analytics: Google’s Android Enterprise Critical to Success in B2B Smartphone Market

Globally Android now accounts for 64% of B2B Smartphone market shipments

BOSTON–(BUSINESS WIRE)–Google’s Android platform is more Enterprise-ready than at any point since its inception thanks to Android Enterprise, according to a new Strategy Analytics report: “Google’s Android B2B Evolution”. The report examines how Google has optimized Android for business and how it is evolving its Pixel line to differentiate itself in a crowded smartphone market.


The B2B market has emerged as the new frontier, with the rapid growth in mobile working further catalyzed by 5G and the COVID-19 pandemic. The growth in BYOD (Bring-Your-Own-Device) and Corporate Liable (CL) devices issued by companies means that managing sensitive data has become an even more pressing concern. Strategy Analytics notes that Android now accounts for 64% of global B2B smartphone shipments, up from 45% back in 2011.

According to Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics, and author of the report, “As an open-source platform, Android gained a substantial share of the mobile OS market, but this also created problems in terms of fragmentation, security and therefore using Android in businesses. While some OEMs developed their own security solutions, the introduction of Android Enterprise helps to create a standardized framework, ensuring that even if a company’s Android devices are supplied by different OEMs, they can offer similar levels of security and manageability in conjunction with UEM (Unified Endpoint Management) tools.”

Gina Luk, Associate Director, Enterprise Research at Strategy Analytics, added, “Google’s entry into smartphone application processors could further AI innovation and push forward its development of 5G devices. We expect to see Google continue to make Android more secure, especially with the growth in CL devices post-COVID, meaning IT departments will have fewer concerns in using Android devices in their environments. Google clearly intends to put the Pixel experience at the forefront of consideration for use in B2B environments.”

Source: Strategy Analytics, Inc.

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Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in smart devices, connected cars, intelligent home, service providers, enterprise, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

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Contacts

European Contact: Andrew Brown, +44 (0)1908 423 630, [email protected]
US Contact: David Kerr, +1 617 614 0720, [email protected]
Asia Pacific Contact: Gina Luk +44 (0)1908 423 632, [email protected]

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