SRMX to Develop NB IoT Driven Monitoring Systems for the Booming Hemp and Cannabis Sectors

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Saddle Ranch Media, Inc. (OTC Markets: SRMX) today announces the signing
of a strategic relationship agreement to develop Artificial Intelligence
(AI) driven NB IoT cultivation monitoring systems for the cannabis and
hemp cultivation market sectors, which have been designed and produced
by SRMX’s IoT technology subsidiary, Tri Cascade, Inc. These state of
the art systems will allow cultivators to accurately monitor and
control, on a real time basis, the irrigation, cultivation and health
status of their crops.

The new cultivation monitoring technology will be based on NarrowBand
Internet of Things technology, often referred to as NB IoT, which is a
cellular communications technology that provides wide-area coverage to
gather and disseminate information. The main advantages of this
technology are: the real time data collection, low complexity of the
network and the significant coverage extending well beyond existing
cellular technologies. For these reasons, NB IoT is ideally suited for
use as a networking technology for hemp and cannabis cultivation
monitoring systems. SRMX believes this will be the first NB IoT to be
developed for this unique application.

Under the terms of the strategic development relationship, SRMX has
agreed to keep the name of its development partner, which is one of the
largest suppliers to the growing hydroponic cultivation supply sector,
private until the system requirements have been agreed to by the
companies. SRMX/Tri Cascade. Inc will be responsible for development of
the technology and the production of the product, while its partner will
take on the role of distributor and marketer of the monitoring systems.

Max Li, CEO, SRMX/Tri Cascade Inc., commented, “The hemp and cannabis
cultivation sectors are growing fast and, to meet this demand, we are
producing monitoring systems to aid growers. Our innovative, smart NB
IoT irrigation and cultivation equipment, especially tailored for
specialty Hemp and Cannabis growers, will enable them to more exactly
cultivate their crops with better consistency and quality.”

With hundreds of million of dollars of investment pouring into hemp
cultivation, SRMX’s management sees strong potential demand for
cultivation monitoring systems. According to a January 2019 report
issued by Arcview Market Research, the worldwide consumer market for
cannabis during 2018 was valued at approximately $12.8 billion, up
significantly from the 2017 estimated value of $9.5 billion. The market
is expected to grow at approximately 27% compounded annually through the
year 2022.

About Saddle Ranch Media, Inc. (OTC:SRMX)

With operations both in the United States and in Taiwan, Saddle Ranch
Media’s wholly-owned subsidiary Tri Cascade, Inc.
is positioning itself to become the leading innovator, manufacturer, and
distributor of the most sophisticated and compelling Smart City and
Smart House IoT devices to enable our future A.I. lifestyle! The
Company’s solutions include the NB IoT irrigation and cultivation
systems, the NB IoT Ambient Outdoor and Indoor i-BRIGHT Air Quality
Monitors, and the first of its kind “Self-Internet smart thermostat –
THERMORING+” with A.I. Voice and Facial Recognition throughout the house
by i.VA the Intelligent Voice/Video Assistant. Additionally, “Smart
Outlet”, “Smart Dimmer” and many more Smart Home solutions are now
emerging from Tri Cascade product development.

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