Fastest Growing Sports League Saw More Than 4.5 Million Livestreams of Season Debut,
Up By More Than 80% Versus Season 3: Episode 1
Event Day Social Reach Topped 12 Million, Up 20% Versus Season 3
NEW YORK–(BUSINESS WIRE)–#combatsports—Karate Combat, the groundbreaking professional full-contact karate promotion, and fastest growing sports league, announced initial viewership results for the ‘Season 4: Episode 1’ debut on May 14th, 2022.
Livestreams for ‘Live +3 days’ – (akin to the “Live +3” TV rating – exceeded 4.5 million views, up by more than 50% from the company’s ‘Season 3: Episode 1’ event. This figure included global viewers on Meta’s Facebook and Instagram, YouTube, Twitter as well as on Amazon’s Twitch platform.
Karate Combat is the only leading combat sports organization to democratize the digital distribution of their events on open social platforms, streaming their full events live and re-posting the full cards immediately as VOD, where other promotions limit social streaming to undercards only.
Digital viewership audiences across the various platforms comprised 75-90% males aged 18-34, the most valuable demographic in sports marketing and the demographic most valued by sponsors.
Additionally, Karate Combat delivered additional ‘Season 4: Episode 1’ linear TV impressions across a network of global distribution partners that spans more than 60 countries, which delivered an average of over 1.5 million viewers per episode in Season 3.
“We’re very excited by these numbers as they continue the strong season-on-season growth which Karate Combat has enjoyed since we launched in 2018. People love what we do and if you look at the comments on our social media pages, the amount of love we get our promotion gets is unprecedented,” said Adam Kovacs, Karate Combat President.
“We’re working hard to bring the best product we can to sports fans all round the world and in the process we’ve become an important player not only in global karate but also now in the booming global combat sports scene.”
Combat sports, as defined by MMA, has over 600 million global fans and is the fastest growing sport in the world. These combat sports have the highest concentrations of male Gen Y and Gen Z followers, a demographic highly prized by advertisers.
In the US, Karate has a higher participation base than MMA. With a compound annual growth rate of 160%, Karate Combat is now the fastest growing league in the fastest growing sports genre.
Karate Combat’s trademark competition setting is powered by the industry-leading Unreal Engine and has created an instantly recognizable CGI-based look borrowing from the best of video games, blockbuster moviemaking and traditional sports combined.
About Karate Combat
The world’s most innovative professional fight league, Karate Combat’s event production is powered by the Epic Games Unreal Engine (Mandalorian, Fortnite) to present full-contact professional karate fights in incredible CGI environments. Olympic medallists and national champions from around the world are just some of the elite black belts invited to compete in eight different weight divisions across Karate Combat World Championships. Karate Combat maintains offices in the USA and EU. For more information please visit www.karate.com