KADOKAWA: The EJ ANiME STORE, the Official Online Merchandise Store for Overseas Fans of Anime, Comics, Light Novels, and Games, Is Opened!

– Purchase True Genuine Products (Official Merchandise), including Limited-edition Items that are Popular Overseas –


TOKYO–(BUSINESS WIRE)–KADOKAWA CORPORATION (TOKYO: 9468) (headquarters: Chiyoda, Tokyo; Representative Director and President: Masaki Matsubara), known as the entertainment company behind globally popular works including Re: Zero – Starting Life in Another World and SWORD ART ONLINE, opened the EJ ANiME STORE, an online store where people living overseas can purchase official merchandise for Japanese anime, comics, light novels, games, and more.

As of 2018, the anime market in Japan has continued to increase for 9 years, reaching sales of 2,180 billion JPY. The rapid increase in the overseas market is contributing to this major growth, with over 1 trillion JPY in sales and accounting for 46.3% of the market*. The KADOKAWA STORE ( https://store.kadokawa.co.jp ), the online store operated by KADOKAWA and aimed at the Japanese domestic market, has also seen an increase in overseas traffic (increasing roughly 170% over 4 years since 2016), demonstrating a high level of interest in KADOKAWA products among people living overseas, mainly in North America and Asia.

Based on all of this, we decided to establish the online EJ ANiME STORE, where people living overseas can buy true genuine products (official merchandise) and that also features premium products that are difficult to obtain overseas, products with extras, and many more items.

We gathered a variety of products for this site centered on popular products with high added value based on the keywords “limited-edition sales” and “extras” as an online store operated directly by a publishing company and aiming to respond to the wide-ranging demand of fans of anime, comics, light novels, games, and more.

Upon opening, we will begin accepting reservations for figures from Konosuba: GOD’S BLESSING ON THIS WONDERFUL WORLD! and DATE A LIVE. We are also planning to offer special limited-edition sales of collaborative Ukiyo-e woodblock prints between Japanese anime, light novels, and traditional art, based on Saekano: How to Raise a Boring Girlfriend, along with various other promotions that users will enjoy.

When the site opens, target areas for sales will include 17 countries and regions, including the U.S., France, Spain, the U.K., Taiwan, Hong Kong, and Australia (with plans to expand to 80 areas, including China).

The EJ from “EJ ANiME STORE” refers to “Entertainment Japan”. We hope to develop the site into a base for delivering Japanese entertainment abroad, including not only KADOKAWA products, but also products from other companies, as well.  

*Source: “Anime Industry Report 2019” from The Association of Japanese Animators

Website Information



Official Site: https://ejanimestore.com/
Social Media: Facebook https://www.facebook.com/ejanimestore/
Twitter: https://twitter.com/ejanimestore
Product Details: Official merchandise for Japanese anime, comics, light novels, games, etc.

Language: English

Sales Target Areas: 17 countries and regions, including America, Taiwan, Hong Kong, South Korea, Canada, U.K. (with plans to expand to 80 areas, including China, in the future, excluding Japan)

Payment Methods: PayPal, credit cards (American Express, VISA, and Mastercard)

Payment Currency: JPY

Overview of Operating Company


Head Office: 2-13-3 Fujimi, Chiyoda-ku, Tokyo

Representative Director and President: Masaki Matsubara

Business Areas: Involved in a wide range of business, including publishing, film, publishing rights, digital content, planning, development, and operation of network entertainment services and content, management of companies that operate video-sharing websites, and businesses related to the above. By promoting digital transformation strategies, we aim to grow into a leading global media publisher by creating and diversifying superior IP and expanding the development of media.

Common Stock: 20.6 billion JPY

Date of Establishment: October 1, 2014

Official Site: https://ir.kadokawa.co.jp/global/



Corporate Planning Division

Public Relations Department

Fumio Matsutani

Mail address [email protected]
TEL. +81-50-1743-9616

* Japanese only

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