HSB Launches New Brand Powered by Technology

  • HSB has evolved and is accelerating innovation
  • New HSB brand recognizes digital value strategy
  • HSB uses IoT, data analytics to reinvent specialty insurance
  • HSB’s identity endorsed by parent Munich Re Group

New “Locomotive” Logo Reflects 154 years of Innovation

HARTFORD, Conn.–(BUSINESS WIRE)–#HSB–HSB announced its new logo today as the 154-year-old company founded as Hartford Steam Boiler launched a new brand to reflect its evolution as a specialty insurer and risk management partner that is driven by technology and fueled by innovation.

The company will be known simply as HSB, endorsed by its corporate parent, Munich Re.

The new autonomous HSB brand — a modernized version of HSB’s iconic “locomotive” — represents new opportunities and possibilities as HSB helps its clients harness the latest digital technologies and insurance products to reduce risk and increase value.

“HSB is unlocking new capabilities driven by the innovation potential of the Internet of Things, proprietary algorithms and data science,” said Greg Barats, HSB president and chief executive officer. “As we use data and analytics to expand products and services with digital tools, we generate new value as an innovation engine for our insurance and industrial partners.”

The new brand brings together HSB’s three largest businesses — Hartford Steam Boiler in the United States, the Boiler Inspection and Insurance Company of Canada (BI&I), and HSB Engineering Insurance in the United Kingdom — together under one banner.

HSB combines technology with engineering, inspection and insurance expertise to help identify and solve new problems while facilitating new business models for customers in a changing risk environment.

In addition to equipment breakdown insurance, HSB is also a leading provider of cyber risk and other specialty liability coverages for business, home and farm.

Added value services include global inspections and engineering, and Internet of Things (IoT) technologies for business and industry.

HSB’s locomotive symbol dates to the founding of The Hartford Steam Boiler Inspection and Insurance Company in 1866, when business and industry was powered by steam and HSB pioneered the invention of equipment breakdown insurance and inspections to prevent loss.

HSB’s headquarters is located in Hartford, Conn.

Watch our video to learn more about HSB’s new brand.

HSB, part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB insurance offerings include equipment breakdown, cyber risk, specialty liability and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 150-year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). For more information, visit www.hsb.com and connect on LinkedIn, Twitter and Facebook.

Munich Re is one of the world’s leading providers of reinsurance, primary insurance and insurance-related risk solutions. The group consists of the reinsurance and ERGO business segments, as well as the capital investment company MEAG. Munich Re is globally active and operates in all lines of the insurance business. Since it was founded in 1880, Munich Re has been known for its unrivalled risk-related expertise and its sound financial position. It offers customers financial protection when faced with exceptional levels of damage – from the 1906 San Francisco earthquake through to the 2017 Atlantic hurricane season and to the California wildfires in 2018. Munich Re possesses outstanding innovative strength, which enables it to also provide coverage for extraordinary risks such as rocket launches, renewable energies, cyberattacks, or pandemics. The company is playing a key role in driving forward the digital transformation of the insurance industry, and in doing so has further expanded its ability to assess risks and the range of services that it offers. Its tailor-made solutions and close proximity to its customers make Munich Re one of the world’s most sought-after risk partners for businesses, institutions, and private individuals.


HSB Media Relations

Dennis Milewski

Tel.: +1 (860) 722-5567

Mobile: +1 (860) 534-0623

[email protected]

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