Data I/O, Secure Thingz and Microchip demonstrate Secure Provisioning of new SAM L11 MCU on SentriX® Secure Provisioning solution at Embedded World 2019

Data I/O and Secure Thingz are democratizing security for
connected devices with a secure process that allows OEMs to move from
design to production

REDMOND, Wash.–(BUSINESS WIRE)–Data I/O Corporation (NASDAQ: DAIO), the leading global provider of
advanced data and security programming solutions for flash, flash-memory
based intelligent devices and microcontrollers and Secure Thingz, a
domain expert in security, microcontrollers, embedded systems and
lifecycle management, will demonstrate secure provisioning of
Microchip’s SAM L11 secure microcontroller on the SentriX® Automated
System, incorporating the Secure Thingz Secure Deploy architecture, at
the Embedded World trade show February 26th – February 28th
in Nuremberg, Germany at Hall 4, Booth 424.

According to ABI Research, by 2022, an estimated 70% of the world’s 57
billion connected devices will be targeted for the IoT. Securing and
managing these devices requires a comprehensive security framework and
collaboration between silicon vendors, OEMs and other ecosystem partners
to enable an end-to-end solution from design, production and cloud
onboarding for a complete device lifecycle management. Data I/O and
Secure Thingz collaborated with Microchip to enable security
provisioning on Data I/O’s SentriX secure provisioning system for an
end-to-end solution that includes secure development, manufacturing and
downstream provisioning for OEMs of any size and volume.

“As attacks on Internet-of-Things increases, IoT OEMs of all sizes must
have a cost-effective method to enable hardware-based security and
transition from design to manufacturing,” said Anthony Ambrose,
President and CEO of Data I/O Corporation. “Data I/O is excited to
support the Microchip SAM L11 MCUs on the SentriX secure provisioning
system for OEMs of all sizes and volumes. Because SentriX is deployed at
both Arrow and Avnet sites worldwide, security provisioning is now
available to OEMs of all sizes.”

“Effective security for connected devices requires innovation and
collaboration across the ecosystem,” said Steve Pancoast, chief
operating officer at Secure Thingz. “Secure Thingz believes that the
best approach starts with security from inception to create a foundation
for robust supply chain of trust. We are excited to support Microchip
and Data I/O with our Secure Deploy architecture to enable the secure
programming of the low-cost, high-security SAM L11 MCU and provide the
foundation for a secure supply chain of trust.”

The secure manufacturing solution leverages the Secure Thingz Secure
Deploy architecture and the Data I/O SentriX Secure Provisioning
Platform. The Secure Deploy architecture features a high-security
framework, ensures simple management of critical intellectual property
within the development process, and secures key management targeted for
development, manufacturing and applications (“root of trust”). The
architecture integrates seamlessly into the SentriX Platform.

Data I/O will demonstrate the end-to-end provisioning process from
design through to manufacturing at Embedded World using the SAM L11
secure microcontrollers. Customers can set up a provisioning job at a
Data I/O partner such as the Avnet Silica booth #1-370, transfer their
provisioning job into manufacturing onto the SentriX system in Data
I/O’s booth #4A-424 and finally, receive a provisioned and locked SAM
L11 device.

About SentriX Secure Provisioning Platform

The SentriX Platform provides a trusted, secured and cost-effective
provisioning solution for OEMs of any size to embed a hardware-based
root of trust in silicon during the manufacturing flow for their IoT
products. This process of provisioning silicon devices enables OEMs to
add their own unique identity which is cryptographically tied to an
embedded hardware based root-of-trust and can prevent unauthorized
firmware from executing on the device. An IoT product secured in this
way also enables OEMs to provide secure updates to their products in the
field. Hardware based security enabled by the SentriX system also
ensures supply chain integrity during the manufacturing process.
Unauthorized production and cloning are prevented with this approach.

Learn more about SentriX at:

About Secure Thingz Secure Deploy Architecture

The Secure Deploy architecture is an advanced integrated solution for
delivering the supply chain of trust. The Secure Deploy architecture has
been designed to enhance and simplify security implementations across
the lifecycle of product creation, manufacturing, and management. This
enables organizations to build upon secure foundations to protect their
intellectual property across the life cycle of their products.

Learn more about Secure Deploy at:

About Data I/O Corporation

Since 1972 Data I/O has developed innovative solutions to enable the
design and manufacture of electronic products for automotive,
industrial/Internet-of-Things, consumer electronics, markets and their
programming center and contract manufacturing partners. Today, our
customers manufacture tens of millions of products each year using Data
I/O programming solutions to reliably, securely, and cost-effectively
deliver their Intellectual Property into programmable devices. Our
expertise in programmable integrated circuits, global supply chain
processes, factory integration and IP management and protection helps
bring innovative new products to life. These solutions are backed by a
global network of Data I/O support and service providers, ensuring
success for our customers.

About Secure Thingz

Secure Thingz is the global domain expert in device security, embedded
systems, and lifecycle management. In 2018, the company was acquired by IAR
Systems Group AB
, the future-proof supplier of software tools and
services for embedded development. Secure Thingz is focused on
delivering advanced security solutions into the emerging industrial
Internet of Things, critical infrastructure, automotive and other
markets. The Secure Deploy™ architecture has been developed to solve the
major security issues challenging the IoT. Secure Thingz solutions
ensure a cost-efficient root of trust in low-cost microcontrollers to
deliver a core set of critical services through the product lifecycle,
alongside secure deployment, production and update infrastructure.
Secure Thingz is a founding member and Executive Board member of the
Internet of Things Security Foundation (,
the leading global organization for IoT Security.


Data I/O Corporation
Jennifer Higgins
Marketing and
Communications Manager
[email protected]

Secure Thingz
Tiffany Sparks
[email protected]
(408) 858 1892

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