Data I/O, Secure Thingz and Cypress demonstrate SentriX® Secure Provisioning solution for PSoC 64 Secure MCUs at Embedded World 2019

Data I/O and Secure Thingz are democratizing security for
connected devices with a secure manufacturing process from design
through production

REDMOND, Wash.–(BUSINESS WIRE)–Data I/O Corporation (NASDAQ: DAIO), the leading global provider of
advanced data and security programming solutions for flash, flash-memory
based intelligent devices and microcontrollers and Secure Thingz, a
domain expert in security, microcontrollers, embedded systems and
lifecycle management, will demonstrate secure provisioning of the
Cypress Semiconductor Corp. PSoC® 64 Secure microcontrollers (MCUs) on
the SentriX® Automated System, incorporating the Secure Thingz Secure
Deploy architecture, at the Embedded World trade show February 26th
– February 28th in Nuremberg, Germany at Hall 4, Booth 424.

Driven by the need to protect and secure connected devices from hackers
and protect intellectual property from counterfeiting and cloning, the
market for secure elements and secure microcontrollers is anticipated to
grow to 4 billion units in the next 5 years. To better address the IoT
device market, Cypress, the leader in advanced embedded system
solutions, developed the PSoC 64 Secure MCU to bridge the gap between
expensive, power-hungry application processors and low-performance MCUs
and to provide a security foundation that enables designers to focus on
their application.

“Today’s secure elements can’t scale at the level that IoT devices
require,” said Jack Ogawa, senior director of Embedded Security at
Cypress. “PSoC 64 Secure MCUs provide a just-works designer experience
for IoT application security while preserving the inherent flexibility
benefits of a microcontroller. We chose to work with Data I/O and Secure
Thingz because they are uniquely positioned to combine their expertise
in secure provisioning and volume microcontroller programming.

“OEMs and consumers are concerned that IoT devices are vulnerable to
cyber attacks and even weaponization. Many security experts agree a
hardware-based approach is the preferred method to secure IoT devices,”
said Anthony Ambrose, President and CEO of Data I/O Corporation. “Data
I/O is excited to support the Cypress PSoC 64 Secure MCUs on the SentriX
secure provisioning system for OEMs of all sizes and volumes. This
collaboration accelerates our joint vision to make hardware-based
security easy to deploy for customers worldwide.”

“Connected devices face increasing threats from hacking and data theft,
but OEMs are also worried about cloning, counterfeiting and protecting
their IP,” said Steve Pancoast, chief operating office at Secure Thingz.
“Secure Thingz believes that the best approach to secure production is
building in security from inception and a robust supply chain of trust
that can support the entire product lifecycle. We are excited to support
Cypress and Data I/O with our Secure Deploy architecture to enable PSoC
64 Secure MCU customers to develop a secure supply chain of trust for
their connected products. ”

The secure manufacturing solution leverages the Secure Thingz Secure
Deploy architecture and the Data I/O SentriX Secure Provisioning
Platform. The Secure Deploy architecture features a high-security
framework, ensures simple management of critical intellectual property
within the development process, and secures key management targeted for
development, manufacturing and applications (“root of trust”). The
architecture integrates seamlessly into the Data I/O SentriX Platform.

Data I/O and Secure Thingz collaborated with Cypress for an end-to-end
solution that includes secure development, manufacturing and downstream
provisioning for OEMs of any size and volume.

At Embedded World, Data I/O and Cypress will demonstrate the end-to-end
provisioning process from design through to manufacturing at Embedded
World using the PSoC 64 Secure microcontrollers. Customers can set up a
provisioning job at the Cypress booth # 4A-148, transfer their
provisioning job into manufacturing onto the SentriX system in Data
I/O’s booth #4A-424 and finally, received a provisioned and locked PSoC
64 Secure device.

About SentriX Secure Provisioning Platform

The SentriX Platform provides a trusted, secured and cost-effective
provisioning solution for OEMs of any size to embed a hardware-based
root of trust in silicon during the manufacturing flow for their IoT
products. This process of provisioning silicon devices enables OEMs to
add their own unique identity which is cryptographically tied to an
embedded hardware based root-of-trust and can prevent unauthorized
firmware from executing on the device. An IoT product secured in this
way also enables OEMs to provide secure updates to their products in the
field. Hardware based security enabled by the SentriX system also
ensures supply chain integrity during the manufacturing process.
Unauthorized production and cloning are prevented with this approach.

Learn more about SentriX at:

About Secure Thingz Secure Deploy Architecture

The Secure Deploy architecture is an advanced integrated solution for
delivering the supply chain of trust. The Secure Deploy architecture has
been designed to enhance and simplify security implementations across
the lifecycle of product creation, manufacturing, and management. This
enables organizations to build upon secure foundations to protect their
intellectual property across the life cycle of their products.

Learn more about Secure Deploy at:

About Data I/O Corporation

Since 1972 Data I/O has developed innovative solutions to enable the
design and manufacture of electronic products for automotive,
industrial/Internet-of-Things, consumer electronics, markets and their
programming center and contract manufacturing partners. Today, our
customers manufacture tens of millions of products each year using Data
I/O programming solutions to reliably, securely, and cost-effectively
deliver their Intellectual Property into programmable devices. Our
expertise in programmable integrated circuits, global supply chain
processes, factory integration and IP management and protection helps
bring innovative new products to life. These solutions are backed by a
global network of Data I/O support and service providers, ensuring
success for our customers.

About Secure Thingz

Secure Thingz is the global domain expert in device security, embedded
systems, and lifecycle management. In 2018, the company was acquired by IAR
Systems Group AB
, the future-proof supplier of software tools and
services for embedded development. Secure Thingz is focused on
delivering advanced security solutions into the emerging industrial
Internet of Things, critical infrastructure, automotive and other
markets. The Secure Deploy™ architecture has been developed to solve the
major security issues challenging the IoT. Secure Thingz solutions
ensure a cost-efficient root of trust in low-cost microcontrollers to
deliver a core set of critical services through the product lifecycle,
alongside secure deployment, production and update infrastructure.
Secure Thingz is a founding member and Executive Board member of the
Internet of Things Security Foundation (,
the leading global organization for IoT Security.


Data I/O Corporation
Jennifer Higgins
Marketing and
Communications Manager
[email protected]

Secure Thingz
Tiffany Sparks
[email protected]
(408) 858 1892

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