CMT’s new DriveWell Messaging keeps drivers engaged throughout the customer lifecycle
CAMBRIDGE, Mass.–(BUSINESS WIRE)–Cambridge Mobile Telematics (CMT), the world’s largest telematics service provider, today announced DriveWell Messaging, a new way for auto insurers, automakers, rideshare, fleet, wireless, and safety companies to automatically engage their customers at key moments in the customer lifecycle. DriveWell Messaging leverages engagement insights across CMT’s DriveWell® platform to message the right person at the right time, optimizing customer acquisition, engagement, and retention.
Customer engagement is the foundation of making roads and drivers safer and building a healthy telematics program. CMT research has found that highly engaged drivers are 65% safer on the road than unengaged drivers. They’re also 57% less distracted.
Engaged drivers are also more likely to be retained. CMT research shows that when drivers are highly engaged in the first 30 days of a new program, they’re 160% more likely to be retained. Retention is essential to ensure consumers get their safe driving discounts and for the overall success of a telematics program.
“Helping our customers develop safer driving habits is one of our highest priorities, and engaging them is a powerful strategy to help them improve,” said Kelly Hernandez, AVP Personal Lines Telematics at Nationwide. “Engagement with automated messaging improves the overall customer experience, and helps ensure they get the full benefits from our telematics program, including their safe driving discount.”
“CMT research shows that engaging people is critical for improving driving behaviors and ensuring they get the full benefits of a telematics program. DriveWell Messaging helps our customers increase engagement by sending the right message to the right person at the right time,” said Katherine Wellman, Chief Product Officer for CMT. “CMT has been laser-focused on the consumer experience from the very beginning, and our expertise and scale across millions of drivers around the world have enabled us to improve driving behaviors at an unprecedented level.”
DriveWell Messaging offers automated engagement campaigns via SMS and push notifications. Initial campaigns include:
- The start of the safe driving journey: The platform will send a message to any driver who hasn’t activated their safe driving program, encouraging them to get started.
- Encouragement and safe driving points: This campaign automatically sends a message to the driver alerting them when they’ve received rewards points for safe driving and encourages them to continue driving safely.
- Driver reactivation: The reactivation campaign engages drivers who need help reactivating their safe driving technology, protecting their discount, and ensuring CMT can detect and send help if they’ve been in a car crash.
- Driver onboarding: The onboarding campaign helps drivers complete the onboarding process for their program.
CMT will regularly release new campaigns for DriveWell Messaging.
About Cambridge Mobile Telematics
Cambridge Mobile Telematics (CMT) is the world’s largest telematics service provider. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell®, gathers sensor data from millions of IoT devices — including smartphones, proprietary Tags, connected vehicles, dashcams, and third-party devices — and fuses them with contextual data to create a unified view of vehicle and driver behavior. Companies from personal and commercial auto insurance, automotive, rideshare, smart cities, wireless, financial services, and family safety industries use insights from CMT’s platform to power their risk assessment, safety, claims, and driver improvement programs. Headquartered in Cambridge, MA, with offices in Budapest, Chennai, Seattle, and Tokyo, CMT serves millions of people through 80 programs in 18 countries, including 21 of the top 25 US auto insurers.
Cambridge Mobile Telematics