Twitter Ranks as Top Social Media Tool Among Job Seekers Holding College Degrees, Jobvite Social Job Seekers Survey Reveals
Use of LinkedIn and Twitter Grows With College Educated Job Seekers
November 29, 2012 --
BURLINGAME, CA -- (Marketwire) -- 11/29/12 -- Jobvite, the leading recruiting software platform for the social web, today revealed additional findings from their Social Job Seeker Survey 2012, originally announced in October. The research shows that college-educated professionals who are 'open to new opportunities' are twice as likely to use Twitter to advance their passive job searches, compared to proactive jobseekers without degrees. These latest findings are fresh off the heels of the company's most recent Social Job Seeker Survey, which revealed that 76% of overall job seekers are using social media tools in their employment hunt.
The original Social Job Seeker Survey from Jobvite was conducted in September 2012 and polled more than 2,100 adults (aged 18+), of which almost 1,300 were part of the American workforce -- either currently employed or unemployed and looking for a job. Respondents to the survey classified as passive career managers, rather than active job seekers, were twice as likely to hold college degrees (40% vs. 18%),were more than three times as likely to use Twitter to advance their career (14% vs. 4%) and were three times as likely to use LinkedIn to connect with potential employers (9% vs. 3%). In contrast, both passive career managers and active job seekers used LinkedIn almost equally -- with 12% and 10% respectively.
Passive career managers were also more than four times as likely to have found their current job via a social network like Twitter or LinkedIn, (21% vs. 5%) and almost twice as likely to have found their "favorite-ever" job on Twitter (9% vs. 5%). These results reflect the major increases in usage of both Twitter and LinkedIn by the American workforce from the previous year. Twitter is now used by 46% of the workforce vs. 37% in 2011, and LinkedIn is up from 32% to 41%.
"While many job seekers are still using job boards and newspapers to find work, our survey findings show that sought-after, higher-skilled and educated professionals are becoming much more passive in their career management," said Dan Finnigan, CEO, Jobvite. "As a result, recruiters are finding that the talent they seek isn't where it used to be. This sought after talent pool is using Twitter more than ever to stay on top of new opportunities. Recruiters failing to take advantage of this shift are missing out on this to the detriment of their clients."
The polling company, inc., on behalf of Jobvite, conducted a nationwide online omnibus survey of 2,108 adults, of which 1,266 adults (aged 18+) were part of the American workforce. Fielded September 5-7, 2012, the survey included questions on current employment status, the use of social networks to find job opportunities and attitudes about the current employment market. Respondents for this survey were selected from an opt-in panel, and had expressed prior consent to participate in online surveys such as this. Data was weighted so the demographics of this audience closely match the nationwide population of adults (age 18+) with respect to gender, age, and region.
See the Jobvite Social Job Seeker Survey 2012 for complete results.
Jobvite is the leading recruiting platform for the social web. Today's fastest-growing companies use applicant tracking, recruiter CRM and social recruiting software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. For more information, visit www.jobvite.com.
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