Tremor Video Hires PR Veteran to Lead Corporate Communications and Promotes Two Sales and Marketing Executives to Vice President
Investment in Sales and Marketing/Communications Follow Hire of Lauren Wiener as President, Global Sales and Marketing
December 20, 2012 --
NEW YORK, NY -- (Marketwire) -- 12/20/12 -- Tremor Video Inc. -- a video advertising technology company that provides a full suite of media and digital advertising services to publishers, brand marketers and ad/media agencies -- is investing heavily in its sales and marketing departments with the appointment of its first head of corporate communications and two senior-level promotions. The moves follow the company's October appointment of Lauren Wiener as president, global sales and marketing.
PR veteran Sally O'Dowd has joined as head of corporate communications. She served most recently as VP at New York-based DiGennaro Communications and has held senior communications roles at several Publicis Groupe agencies in Chicago and Paris. In this newly created position, O'Dowd oversees Tremor Video's global corporate communications, thought leadership content and social media, and serves on the company's management team. She also runs communications efforts for VideoHub, the company's ad platform used by media agencies and publishers to operationalize video ad buys/sales and measure advertising effectiveness. She reports directly to Chief Marketing Officer and executive team member Melinda McLaughlin.
The company has also promoted two executives in the Sales and Marketing departments. Noelle Cleary has been promoted to vice president of global marketing from senior director. Three years ago she joined ScanScout, the company acquired in 2010 by Tremor Media that has since become Tremor Video. She oversees both corporate and sales marketing globally, marketing creative services, and marketing for VideoHub. She is also on the company's management team and reports to McLaughlin.
Paul Sluberski has been promoted to vice president of sales (CPG -- household goods, health and beauty) from national director. Sluberski, also a member of the management team, has been with the company for almost six years and has steadily increased his division's revenue with the addition of several large corporate accounts. He reports to Chief Revenue Officer and executive team member Randy Kilgore.
Rapid Growth: 13th on The Wall Street Journal's List of Top 50 Start-Ups
The investments in sales and marketing are designed to fuel Tremor Video's already aggressive growth and industry recognition. Revenue is growing at a double-digit year-over-year rate. In September, Tremor Video was ranked 13th on The Wall Street Journal's list of the Top 50 U.S. Start-Ups backed by venture capital. In May, The Festival of Media named VideoHub "MAP Hot Company of the Year."
In its seven-year-old history, Tremor Video has pioneered cost-per-engagement (CPE) online ad-buying models and is the first and only provider to offer such pricing for mobile video ads. With this model, the brand advertiser pays only when a viewer engages with an ad.
Also differentiating the company from all other video competitors are its direct relationships with hundreds of premium-quality publishers. Of those, more than 170 publishers have chosen Tremor Video as the only outside party to sell this digital ad inventory. Advertisers who buy their video media through Tremor Video are thus assured that their ads are seen in the context of quality, trusted content. Comedy Central, The History Channel, Men's Health, National Geographic, Parenting, The New York Times, VH1, and Women's Health are just a few of the top-tier publishers with whom Tremor Video has exclusive arrangements.
About Tremor Video Inc.
New York-based Tremor Video Inc. is ranked 13th on The Wall Street Journal's list of the top 50 U.S. start-ups funded by venture capital. The company has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco, with international offices in London, Munich, Singapore and Toronto. It has two operating divisions that provide complementary media and advertising services:
Tremor Video, founded in 2005, provides video advertising services on four screens: connected TV, computers/laptops, mobile phones and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 170 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, visit www.tremorvideo.com and find us on Twitter, Facebook and LinkedIn.
VideoHub was founded in 2011 by Tremor Video Inc. to fill an unmet need among brand marketers, media agencies and publishers for a simple way to buy, measure, verify and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen's Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where and why people engage with a brand's video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Media agencies and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. VideoHub was named the Festival of Media's "MAP Hot Company of the Year 2012." For more information, visit www.videohub.com and follow us on Twitter, Facebook and LinkedIn.
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