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TechForward Awarded $27 Million in Lawsuit Against Best Buy


December 05, 2012 -- !-- AddToAny BEGIN -->

LOS ANGELES, Dec. 5, 2012 /PRNewswire/ --A Californiajury has awarded TechForward $22 million in damagesforthe improper use of TechForward's trade secrets by Best BuyCo., Inc. and two of its subsidiaries relating to TechForward's Guaranteed Buyback Program.The jury determined that Best Buy's conduct was willful and malicious. Thecourtalso awarded TechForwardan additional $5 million in punitive damages.

Reacting to the jury award, TechForward's co-founders Jade Van Doren and Marc Lebovitz said in a statement, "We are extremely pleased that the jury recognized Best Buy's misconduct, and we hope this verdict puts large companies on notice that there are real consequences to illegally exploiting start-up businesses like ours."

TechForward, a small, California-based start-up company, filed its lawsuit, TechForward, Inc. v. Best Buy Co., Inc.,et al. in the United States District Court for the Central District of Californiain 2011, claiming that Best Buy misappropriated TechForward's trade secrets relating to TechForward's GuaranteedBuyback Program. TheGuaranteed Buyback Programhad been implemented with other national consumer electronics retailersaround the country.

Under the Guaranteed Buyback Program, the consumer electronic retailer's customers pay for the right to redeem newly purchased electronic devices at a future date in exchange for store credit that represents a percentage of the original purchase price that can be used toward the purchase of another device from the retailer.

TechForward claimed that Best Buy, after months of working with TechForward to implement the program in Best Buy stores, misappropriated TechForward's trade secrets and launched its ownbuyback programwithout TechForward. Best Buyannounced thelaunchofits program inFebruary2011 with great fanfarewith aSuperBowlcommercialfeaturing Justin Bieber and Ozzy Osbourne.

Jade Van Doren and Marc Lebovitz founded TechForward in 2006. Major investors included leading venture capital firms New Enterprise Associates and First Round Capital. TechForward was sold to SquareTrade Inc., in April 2012. The original TechForward investors retained the right to pursue the lawsuit against Best Buy.

SOURCE TechForward

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