McKinney's Andrew Delbridge Joins Grupo Gallegos as Chief Strategy & Engagement Officer
Independent Shop Continues to Diversify and Attract Top Executive Talent
November 13, 2012 --
HUNTINGTON BEACH, CA -- (Marketwire) -- 11/13/12 -- Grupo Gallegos, an independent, creatively-driven marketing solutions advertising agency, today announced the hiring of Andrew Delbridge as the agency's new Chief Strategy and Engagement Officer, effective immediately. He will be a member of the agency's management team, overseeing the planning and engagement departments and reporting to CEO John Gallegos.
Delbridge brings with him over 20 years of experience in the advertising industry. Most recently, he served as McKinney's Chief Strategy Officer and held senior strategy and management roles at two of Australia / New Zealand's most progressive and highly awarded agencies: Publicis, Mojo and BBDO Clemenger.
"Andrew's hire and addition to our team will be a game-changer for not only Grupo Gallegos, but also the advertising industry," said agency CEO and founder, John Gallegos. "Attracting top talent from the general market like Andrew validates the impact our agency's continued diversification is having on the broader advertising industry."
This new hire comes on the heels of other recent executive-level talent additions to the agency, including BBH's Joe Da Silva as Managing Director, and Conill's Pablo Buffagni as Chief Creative Officer.
Commenting on the move, Delbridge said, "Given the massive and rapid demographic shift in the make-up of America, John's vision to transform Grupo Gallegos from being a different kind of 'Hispanic' agency into America's most culturally astute agency, really piqued my interest. Grupo Gallegos is based on the power of ideas, not just the notion that Hispanic and the media they consume are different. They are about finding similarities in a brand that meet a client's business and marketing objectives."
For 10 years, Delbridge served as a board member of the 4As Account Planning Group (renamed strategy committee) and two of these as Chairman. His valued insight led him to chair the 2010 Jay Chiat Strategy Festival, the first international festival celebrating the impact of strategic thinking on creativity.
Delbridge's well-known success also landed him in episodes of AMC's "The Pitch."
About Grupo Gallegos:
Grupo Gallegos was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of creative marketing solutions for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for Comcast, The Clorox Company, California Processor Board (Got Milk?), Denny's, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic Market is due, in part, to John Gallegos's mantra: "Look for courageous clients who are willing to challenge convention." Gallegos believes in connecting with evolving Hispanic consumers in consistently new creative ways. Now, 1/3 of Grupo Gallegos's work is in non-traditional advertising. Additionally, nearly 25% of its work is not in Spanish, but is instead either General Market or English efforts targeted to Hispanics. The agency's mountain of awards and rapid expansion attest to the effectiveness of their campaigns. For more information, please visit http://www.grupogallegos.com
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