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Helix Design and Big Idea Group Deliver a Clever Solution to Make Webcammers Look Better Online


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Manchester, NH (PRWEB) December 21, 2012

The Explosion of Video Chatting - and the Fallout

In 2001: A Space Odyssey, the ultimate futurist film, theres a scene where the father connects with his daughter via videophone. That futuristic fantasy is now a reality. In fact with about 40 percent of teenseveryones leading barometerusing video chat, its exploded from novelty to commonplace. Now prepare for phase 3: The Ordeal.

Tracing the growth in video chatting is like watching water heat upbefore and after adding vinegar and baking soda. One minute there is modest boiling action. The next its Vesuvius.

Peering into the volcano, here are some facts that can be detected:

  • Nearly 80 percent of laptops now have webcams, according to PC World.
  • The big social media companies all have video chat plays: Google + Hangouts, Apples FaceTime, Facebooks partnering with Skype.
  • Half of the annual 300 billion minutes spent on Skype are video calls. Just from 2010-11, Skype saw a 20 percent increase in video calls.

So yes, video chatting is bringing a lot more people together. The downside is that some people are ill prepared for their close-ups. All discussions of content aside, just focusing on the technical issues raises these common problems:

  • Distracting backgrounds (hint, pick up the underwear)
  • Distracting noises, from air conditioners to cats coughing up furballs
  • Bad camera positioningeveryone looks better with the camera pointing slightly down at them
  • Poor clothing choicesavoiding the issue of tacky choices, there are just technical faux pas, such as all-black or all-white outfits
  • And okay, now that the issue of tacky clothes was raised, perhaps the topic of wardrobe malfunctions should be mentioned. Those who are skeptical should do a web search for You Tube oops.

But by far the worst problem is bad lightingreally bad lighting. Lighting at the wrong height and placement, too dark, too glaring. The resulting visuals arent pretty. Washed out or shadowy faces, exaggerated bags and jowls, radiating bald spots, magnified complexion flaws. Given all that, its a wonder that folks ever agree to date on the basis of a video chat. Perhaps its the secure knowledge that in 50 years of marriage, theyll never see someone looking any worse.

But a painful, widespread problem also offers an opportunity for a clever solution. And to the lighting challenge comes a simply elegant answer: The Swan Light

Put together by a dream team consisting of a professional photographer, model, and engineer, The Swan Light solves a host of problems. Combining a stand with an LED light, it supports most webcam devices and elevates the light to a proper height. Smartphones, tablets, laptops, and desktopsThe Swan has the grace to work with all of them. And its soft light (with adjustable angle and intensity) provides natural, flattering illumination. Its also a good traveling companion, folding flat for easy transport. Finally, its so simple to use, users won't even need a team to demo it.

So next time the videophone rings, dont hesitate to pick it up. The future is now, and thanks to The Swan Light, "we are not afraid."

Helix Design assisted in the development of The Swan Light. Founded by multi-patent owner Joe Schappler, Helix Design has a long list of awards to its credit over the years. Their recent design for DeLormes inReach two-way satellite communications device alone snagged Helix a number of prestigious achievements, including the 2012 International CES Innovations Design and Engineering Award, the 2012 Backpacker Editors Choice Award, the 2012 National Marine Manufacturers Association Innovation Award for Consumer Electronics, the 2011 Mens Journal Gear of the Year Award, the 2011 Popular Science best of Whats New, the 2011 Outside Magazine Gear of the Show Award, the National Geographic Adventure Gear of the Year Award, and the 2011 best of Show Award.

For its worldwide clients, Helix offers a wide variety of product design services including industrial design, mechanical engineering, models and prototypes, manufacturing services, design research, user interaction and ergonomics and project management.

To learn more about Helix Design, which is located at 175 Lincoln Street, and the many services that they offer, call (603) 644-1408, or visit their website at

For the original version on PRWeb visit:

Big Idea Group (BIG) licensed The Swan Light and has aided in developing and funding the invention. BIG helps inventors, businesses, and entrepreneurs prep innovations for successful crowdfunding campaigns. BIG has been in the innovation development business for over a decade and brought dozens of products to market, including the Bug Vac, 9-Minute Marinator, Fold n Hold, and WordLock. The company has also launched numerous startupsamong them Rebound Driveway Marker and IQ Communications. BIG is a past recipient of a Business Excellence Award from the New Hampshire Business Review.

Big Idea Groups services include concept evaluation, research and positioning, product development and prototyping, crowdfunding testing and concept refinement, crowdfunding videos, campaign marketing, sourcing, and post-crowdfunding consulting. Big Idea Group was founded by a serial entrepreneur in 2000 and is headquartered in Bedford, New Hampshire.

To learn more about Big Idea Group and its services, email [email protected] or visit their website at

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