Cyberplex's EQ Ads Offers Video Ad Units
January 22, 2013 --
TORONTO, ONTARIO -- (Marketwire) -- 01/22/13 -- Cyberplex Inc. (TSX:CX), a leader in data and analytics platforms for targeting mobile, social and online audiences, today announced that its subsidiary, EQ Ads, launched its video advertising platform.
EQ Ads works with leading advertising agencies and networks to get more out of advertising budgets using its proprietary targeting platform for real-time advertising exchanges. Now, this high performance platform is video enabled, incorporating EQ Ads' analytics and rules engine and programmatic buying for all video campaigns.
The Company announced that this new video capability does a lot more than simply extend EQ Ads' real-time media solutions to video ad units. Rather, the unique attributes of engagement and audience building through video have been dissected and analyzed to create a targeting platform that optimizes the key metrics that are important to advertisers and marketers seeking to take advantage of this highly effective and fast growing channel.
"The targeting and tracking features embedded in our new video advertising platform are impressive," said Geoffrey Rotstein, CEO. "Video has become an important channel for our advertisers to convey a message in a way that ensures clarity, while increasing brand engagement. The opportunities for creating brand ambassadors and stimulating social media sharing and activity increase exponentially with an effective video ad, which has a very strong appeal for advertisers and agencies looking for greater impact out of their campaigns."
The Company announced that EQ Ads' new video platform currently supports pre-roll and post-roll video ad placements across several exchange partners, with additional video ad units being developed with key industry partners.
Cyberplex Inc. (www.cyberplex.com) provides a smarter way to target customers. The Company uses real-time analytics and data-intensive platforms to reach the most relevant mobile, social and online audiences. Cyberplex partners with leading agencies, advertisers and networks across North America who are looking to better understand their customers and to get more value out of advertising and media initiatives.
This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.
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