Company News: Page (1) of 1 - 02/06/13

Choose Friendship Company: They've Got The World On A String


February 06, 2013 -- !-- AddToAny BEGIN -->

Clinton Township, Michigan (PRWEB) February 06, 2013

Choose Friendship is not only the name of a family owned company from Michigan, but a way of life and daily affirmation that is spreading like wildfire. Specializing in crafting kits, Choose Friendship Co. has revolutionized the crafting world taking crafts that have endured the decades and making them easier, all-inclusive, and travel ready. No muss no fuss that crafters of all ages appreciate and embrace.

Choose Friendship Co. goes above and beyond to provide a helping hand worldwide. They started with initiatives that encouraged crafters to create bracelets for those touched by cancer (Pink and White, Kids Join the Fight), diabetes awareness (Embracing You With a Circle of Blue), and military families (Red, White and Blue, Kids Serve Too). Last year they partnered with Mad Habit Media, a local teen artist, and over 100 Michigan kids to create a flash mob style music video, featuring the song Inside Out, that inspires others to choose friendship rather than empower bullies. The profit raised from iTunes downloads and t-shirt sales were donated to Defeat The Label, a local anti-bullying organization. Members of the Choose Friendship Company believe that if your dreams dont scare you, then youre not dreaming big enough. This inspired a partnership and friendship with Defeat the Label and they are joining forces to take on bullying by the horns!

Touched by stories of those devastated by Hurricane Sandy, Choose Friendship Co. donated products to independent toy stores on the coast and the Kids In Distressed Situations (K.I.D.S.) foundation. They also recently contributed to Maiden Nations cause of helping survivors from the 2010 earthquake in Haiti to build a new life. Never underestimating the difference they can make, they will additionally be working with Wish Upon a Teen to help teenagers with developmental or medical conditions. Choose Friendship Co. strives to support many non-profit organizations. This company is out to empower individuals, inspire creativity, and encourage people to pay it forward.

A Common Thread Among Generations
Its a wonder how these crafting kits are able to tie together generations. Children, parents, and grandparents are able to come together and design crafts as well as memories. The superiority and excellence of these kits cannot be overstated. They are designed from the heart, can withstand endless play, and contain everything a crafter could want or need. But it doesnt stop there. The Choose Friendship Company provides written and video instructions on their website and customer support where you will always speak to a live person. Crafters and families alike flock to buy Choose Friendship products because of their simple brilliance and ability to unplug and reconnect generations.

Right On Queue With The Biggest Trends
The Choose Friendship Company just returned from a huge expo in Palm Springs where Girl Scouts from all across California gathered. The enthusiasm over the launch of their two newest and cutting edge products was deafening. Choose Friendship Company introduced these scouts to the hottest and most innovative crafts on the market, My Image Bracelet Maker and My Image Button Maker. These crafts allow a personalized touch, using photos from ones computer, iphone, or ipod touch, which no other product on the market offers. These crafts are going where no craft has gone before and hitting a home run! CocoKouture, Stella & Dot, and endless sources identify personalized accessories as all the rage for 2013. This company didnt miss a beat and the time to introduce My Image Bracelet Maker and My Button Maker couldnt be more opportune.

My Image Bracelet Maker (8+, see attached photo)
Fashion, social media, and technology collide with a fashion forward twist. My Image Bracelet Maker is a unique toy that gives children (and often parents and grandparents) the opportunity to create personalized photo bracelets. It comes with 6 preprinted image cards, including 144 pictures, a glue stick, 18 elastic threads, 54 image tiles in 6 bright colors, a knot key tool (to make seamless bracelets), and even has a refill kit with special glitter tiles available. To take it to the next level allows crafters to upload and use their very own photos. Better yet, a free iPhone/iPod touch app is available so that you can pull photos from your library or take a picture, crop, and resize right on the spot. These apps produce a 4x6 image card that can be easily printed from home or for around 15 cents at your local drugstore. My Image Bracelet Maker includes a built-in punch so that photos are perfectly (and safely) cut each time and can be used to make reversible bracelets. Long gone are the days of pulling out photos from a shoebox or scrolling through your phone, now you can show others what inspires you, who your best friends are, or your family album with the simple flick of the wrist.

My Image Button Maker (8+, see attached photo)
Wear, share, and trade your favorite buttons and magnets! My Image Button Maker puts you in the control seat. Choose from one of our 36 preprinted images or upload and use your own on or the My Photosizer iPhone and iPod touch app. Slide your image card into the button punch and watch your photo safely be cut to the perfect dimensions. After placing your photo in the button casing, it's time for you to decide whether you're going to pin it or stick it. My Image Button Maker comes with 12 pins,12 magnets, 12 button fronts, 12 button pages, and 6 preprinted image cards. My Image Button Maker makes it easier for you to sport your best friends, hand out buttons to run for school office, or turn your fav celebs into locker magnets.

My Lanyard Maker (8+, see attached photo)
The weather may still be a bit chilly, but summer will be here before you know it! And with summer brings the annual departing of children to summer camp and the favorite pastime of making lanyards, also known as boondoggle or scoubidou. The process of struggling to hold all of those plastic laces in one hand and weaving with the other are a thing of the past! The Choose Friendship Company will turn the crafting community on its head once more when they debut My Lanyard Maker this spring. This kit includes a built in grid that assists you in making lanyards for all skill levels. My Lanyard Maker includes 12 plastic key rings in fun colors, 12 metal key rings, 100 pony beads in ten colors, 12 round plastic laces at 72 inches each, and 18 flat plastic laces at 48 inches long. Additionally, a special "S hook" attachment is included to create trendy bracelets with round lace. A summer camp favorite can now be taken anywhere!

About Choose Friendship Company
While babysitting his granddaughters, David Crorey was introduced to the old-fashioned and awkward method of creating friendship bracelets. It was this humble pastime that started him on the hardest, yet most fulfilling journey of his life. Davids philosophy is: Give me an everyday problem and Ill invent a solution. So after many engineered drawings, prototypes and focus groups, Choose Friendship Co. introduced a perfected, patented innovation My Friendship Bracelet Maker®.

Today, the Choose Friendship family business has gone global, continually expanding its product line to an ever-widening audience with exciting innovation to both traditional and new crafting techniques. Their mission is to engage kids in creative self expression, while continuing to promote the message of friendship.
With 18 awards and counting, Choose Friendship Company products consistently win ratings for entertainment, originality and educational value from parent and industry experts. As compact, travel-ready imagination starters, all of their products come with everything kid crafters need to unplug from digital distractions and explore their connections to each other.

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