Advanced Bionics Announces That Their Patented HiRes™ Ultra 3D Cochlear Implant Has Been Awarded the MedTech Breakthrough Award 2019 for Best Overall Medical Device Solution

VALENCIA, Calif.–(BUSINESS WIRE)–#advancedbionicsAdvanced
(AB) announces that their patented HiRes™
Ultra 3D Cochlear Implant
has been awarded the MedTech Breakthrough
Award 2019 for Best Overall Medical Device Solution. Built on the
HiRes™ Ultra platform and developed by the internal Research and
Development Team at AB, the new implant is the Hassle Free and Pain Free
choice for recipients who may need to undergo MRI examinations at some
point during their lifetime. Even for high resolution MRI scans, there
is no need to surgically remove the new multi-magnet assembly and no
requirement for head bandaging, meaning no hearing downtime for the

“We are proud and grateful to receive this prestigious award for the
Best Overall Medical Device Solution,” says Victoria Carr-Brendel, PhD,
Group Vice President Cochlear Implants (CI), Sonova. “It is a resounding
recognition of the ingenuity and hard work of the people at Advanced
Bionics over the last years. The new magnet technology in our Ultra 3D
implants is improving the quality of life for many of our CI wearers,
making MRI scans a hassle-free and pain-free experience.”

The innovative Ultra 3D multi-magnet assembly is capable of aligning
with the magnetic field of the MRI scanner irrespective of patient
orientation or movement. This allows adult and pediatric cochlear
implant wearers to safely undergo high-resolution imaging, such as 3.0
Tesla MRIs, without surgery or head bandaging, without feeling pain or
discomfort, and without restrictions to the orientation of the head
during the MRI procedure.

MRI examinations are becoming increasingly commonplace as a diagnostic
tool for a wide variety of medical conditions. Prior to the development
of MRI-compatible CI magnet technology, wearers and healthcare
professionals had to contend with the magnetic field from MRI machines
exerting force on the CI magnet inside the head, causing torque and
subsequent pain. Although these problems were managed to some extent
using head bandaging and/or careful alignment of the MRI field with
respect to the CI, it was common practice to remove magnets for high
resolution MRI examinations, requiring out-patient surgery and
interrupting the patient’s hearing during the process.

With the HiRes Ultra 3D, AB developed new multi-magnet technology that
is compatible with MRI scans, giving CI wearers the peace of mind for
any current and future health issues that may necessitate an MRI
examination. Furthermore, the multi-magnet assembly is designed to
withstand repeated exposure to MRI procedures without any loss of
magnetic strength or mobility of the magnet assembly components.

About Advanced Bionics

Advanced Bionics is a global leader in developing hearing solutions for
individuals with severe-to-profound hearing loss who no longer benefit
from hearing aids. Founded in 1993 and a subsidiary of the Sonova Group
since 2009, AB develops cutting-edge cochlear implant technology that
allows recipients to hear their best. AB joined Phonak as part of the
Sonova Group of companies and began a collaboration unlike any other in
the industry. Since then, the innovation leaders in cochlear implants
and hearing aids have continuously combined technologies to deliver new,
unequalled hearing solutions. With sales in more than 50 countries and a
proven track record for developing high-performing, state-of-the-art
products, AB’s talented worldwide group of technologists and
professionals are driven to engage with patients and professionals, work
with integrity, and stay firmly committed to the best possible

About MedTech Breakthrough

Part of Tech
, a leading market intelligence and recognition platform
for global technology innovation and leadership, the MedTech
Breakthrough Awards program is an independent program devoted to
honoring excellence in medical and health related technology companies,
products, services and people. The MedTech Breakthrough Awards provide a
platform for public recognition around the achievements of breakthrough
health and medical companies and products in categories that include
Patient Engagement, mHealth, Health & Fitness, Clinical Administration,
Healthcare IoT, Medical Data, Healthcare Cybersecurity and more. For
more information visit


Olivia Duarte
Advanced Bionics
[email protected]

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