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Business Issues: Content Insider #497 - New Consumer

Content Insider #497 - New Consumer

Today's Customer Demands a New Breed of Marketing

When millenial marketing types entered the business world social media, customer relations were just beginning to mature and they had a firm hand on what it took to reach, persuade/convince the consumer. Then the Gen Zers came along and devices, constant connections weren't somthing to be learned they were things they were born with...it was all second nature to them. They wanted more out of the relationship with products/services beyond simply buying them and leaving the building. And they wanted it on their terms! The old tools, tricks (those from last month/year) no longer work and they expect marketing to use all of that data they're gathering to understand them as individuals not part of a mob. It takes more thinking and work but the results are worth the extra effort.

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Video:  Daily News

Daily News

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Video:  Office Christmas Party

Office Christmas Party

Hailey Frances reviews Office Christmas Party

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Video:  PA Live: MCCANN SCHOOL OF BUSINESS AND TECHNOLOGY- December

PA Live: MCCANN SCHOOL OF BUSINESS AND TECHNOLOGY- December

THE MCCANN SCHOOL OF BUSINESS AND TECHNOLOGY IS HOSTING SANTA FOR BREAKFAST - HERE TO TALK ABOUT IT IS MIKE TROWBRIDGE.

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iOgrapher QuickFix for iPad Air2
If you're upgrading your iPad Air to the iPad Air 2, one of the things you may not h Read More
 
Fun now. Don`t have to wait for CES to end
Just for Fun Silly stuff at CES 2015 You know that there are bunch of products at CES 2015 that may not make it out in the real world, but are rea Read More
 
CES 2015: New Laptop
Laptops aren't really new, but Velocity Micro is introducing a series of laptops that are new u   Velocity Micro«, the premier builder of a Read More
 
CES 2015: Speaker VAMP
[caption id="" align="aligncenter" width="480"] Connect to any old speaker[/caption] This is really quite cool. áInstead of offering a simple new Read More
 
CES 2015: Wet Speakers
This Bluetooth 3.0 speaker has both extraordinary sound and is shower proof! Its tough rubber exterior and splash-resistant shell makes it perfect fo Read More
 

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