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Business Issues: Content Insider #476 - Advocates

Content Insider #476 - Advocates

Marketing is Focused on the Masses Instead of Individuals

Miles Weston

The industry once again has learned a new word and companies are rushing to be in on the action. It's called influentials and it means you pay someone to chat about, carry around, show off your product. Sure Warner Bros got in a little trouble when Pewdeepie played and told his millions of followers what a great game they had but that was just an oversight and "everyone really knew." But I just don't find some social media star as believable as the man, woman or kid who buys your product, uses it and tells friends, neighbors and people he/she chats with on social media. You know advocates - people who really like the product/service. Read More >>


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