Business Issues: Content Insider #387 - Advocates

Content Insider #387 - Advocates

Influence Marketing Isn't Easy, Isn't Fun; But Is Rewarding

by Miles Weston

I have nothing against people getting paid to hawk a product. Everyone's got to make a living and saying it's the greatest thing since whatever seems harmless enough. But when it comes to buying something for our family I want a "real person's" inputs - friends, family, folks who posted online and media reviewers who do this stuff for a living because they both have street cred and have a reputation to maintain. Even if the reviewer was given the product and is still using it in his/her personal, work life...I'm impressed. The paid shill may make me aware of the product but I still have to go online and get the straight scoop? You too? Thought so! Read More >>

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