Ms. Currie Brings Vast Experience Developing and Implementing Marketing Strategies to Drive Growth in Categories That Include Appliances, Consumer Electronics and Household Goods
ST. CHARLES, Mo.–(BUSINESS WIRE)–1847 Goedeker Inc. (NYSE American: GOED) (“Goedeker” or the “Company”), one of the largest specialty ecommerce players in the U.S. household appliances market, today announced that it has appointed Kirstin Currie as Head of Marketing. Ms. Currie will be responsible for driving B2B and B2C marketing strategies and customer experience initiatives, including digital advertising, content and measurement programs. Her start date is January 31, 2022.
Albert Fouerti, Chief Executive Officer and Director, commented:
“Creating a user-friendly ecommerce experience and enhancing the customer shopping journey are key priorities for us as we finalize our rebrand in the first half of this year and continue implementing our long-term growth plan. We are excited to welcome Kirstin as our new Head of Marketing and draw on her decades of experience in B2B and B2C marketing for companies that have consistently grown market share in relevant categories. Her experience leading efforts for companies like Best Buy and Jostens will be very additive as we roll out our new brand, grow with consumers and expand into the largely untapped B2B space. Her hire also reflects our ongoing commitment to building a senior leadership team with the experience, drive and relationships needed to make us the ecommerce leader in U.S. home appliances.”
Kirstin Currie Biography
Ms. Currie brings two decades of B2B and B2C marketing leadership experience across several categories, including major and small appliances, consumer electronics and household goods. She has deep expertise in digital, social, and traditional marketing initiatives. Most recently, she was the Senior Director of Omnichannel Acquisition and Engagement at Jostens, where she was responsible for building strategic social and digital media go-to-market plans, execution, and performance marketing. Earlier in her career, Ms. Currie spent over a decade at Best Buy, where she held positions such as Senior Director of Category Marketing for Major and Small Appliances. In this role, Ms. Currie led the digital marketing and customer journey transformation at the company, and worked closely with suppliers that include Samsung, LG, Whirlpool, and Dyson, among others.
Goedeker is a content-driven and technology-enabled shopping destination for appliances, furniture and home goods. Since its acquisition of Appliances Connection, Goedeker has evolved into a growth-oriented ecommerce platform with a distinct offering of core, premium, luxury and private label brands that can be accessed through a seamless point-and-click experience. The company’s priorities include offering unmatched selection, high-touch product expertise and reliable shipping from its expanding, nationwide fulfillment network. Learn more at www.Goedekers.com.
This press release contains forward-looking statements. Forward-looking statements include, without limitation, any statement that predicts, forecasts, indicates or implies future results, performance, liquidity levels or achievements, and may contain the words “believe,” “anticipate,” “expect,” “estimate,” “intend,” “project,” “plan,” “will be,” “will likely continue,” “will likely result” or words or phrases of similar meaning.
Forward-looking statements in this press release are based on estimates and assumptions made by our management that, although believed by us to be reasonable, are inherently uncertain. Forward-looking statements involve risks and uncertainties that may cause our business, strategy, or actual results to differ materially from the forward-looking statements. These risks and uncertainties include those discussed in greater detail in our filings with the Securities and Exchange Commission. We operate in a changing environment in which new risks can emerge from time to time. It is not possible for management to predict all of these risks, nor can it assess the extent to which any factor, or a combination of factors, may cause our business, strategy, or actual results to differ materially from those contained in forward-looking statements. Factors that may cause these difference include, among other things: pricing and product cost variability; volumes of product sold; changes in the prices, supply, and/or demand for products that we distribute; the cyclical nature of the industry in which we operate; housing market conditions; the COVID-19 pandemic and other contagious illness outbreaks and their potential effects on our industry; effective inventory management relative to our sales volume or the prices of the products we produce; information technology security risks and business interruption risks; increases in petroleum prices; consolidation among competitors, suppliers, and customers; disintermediation risk; loss of products or key suppliers and manufacturers; our dependence on international suppliers and manufacturers for certain products; business disruptions; exposure to product liability and other claims and legal proceedings related to our business and the products we distribute; natural disasters, catastrophes, fire, or other unexpected events; successful implementation of our strategy; wage increases or work stoppages by our union employees; costs imposed by federal, state, local, and other regulations; compliance costs associated with federal, state, and local environmental protection laws; our level of indebtedness and our ability to incur additional debt to fund future needs; the risk that our cash flows and capital resources may be insufficient to service our existing or future indebtedness; the covenants of the instruments governing our indebtedness limiting the discretion of our management in operating our business; the fact that we lease many of our distribution centers, and we would still be obligated under these leases even if we close a leased distribution center; changes in our product mix; shareholder activism; potential acquisitions and the integration and completion of such acquisitions; the possibility that the value of our deferred tax assets could become impaired; changes in our expected annual effective tax rate could be volatile; the costs and liabilities related to our participation in multi-employer pension plans could increase; the possibility that we could be the subject of securities class action litigation due to stock price volatility; and changes in, or interpretation of, accounting principles. Given these risks and uncertainties, we caution you not to place undue reliance on forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statement as a result of new information, future events or otherwise, except as required by law.
Goedeker Investor Relations
Greg Marose / Ashley Areopagita